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online trust

Social Media Transparency [Infographic]

by · January 23, 2013

The idea of business transparency is not a new one but social media dynamics may be forcing organizations to take another look at how openly they communicate with their audiences.

Mass adoption of social tools and technology have created an information democracy. Stakeholders are beginning to expect open access to relevant content and the ability to participate in dialogue that will help them satisfy their information needs. All this for the purpose of building trust in a product, service or organization.

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8 Components of Online Trust [Infographic]

by · July 12, 2011

If you are an individual, organization or brand, and have a presence on any digital channel, building and sustaining trust with your audience is a key success factor in the growth or erosion of your business.

The actions you demonstrate across a number of different online touch points determines your level of trust. Using a banking metaphor, positive actions and audience experiences increase your trust “value” while negative actions and audience experiences devalue your trust.

What trust factors are most important to you? What would you add? Drop by the comments and share your thoughts.

digital trust

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