I’ll be the first to admit a blog is often the first thing that comes to mind when considering recommendations for clients interested in social media. My logic is that if you don’t have a place to syndicate your content and give customers an opportunity to interface with your brand directly, all the other activity you want to pursue can be fruitless.

Certainly, that doesn’t prohibit me from thinking interaction off-site (away from the client’s website) isn’t valuable. In many cases, it’s a good starting point before making a full-fledged commitment to engaging consumers on your own turf, almost like making sure a slip-and-fall lawsuit isn’t on your dime until you can afford it.