Social media has evolved so quickly and engaged so many people — a billion of us on Facebook — that it has actually changed the nature of our culture. It has changed our expectations about how quickly we will receive responses from people. It has also changed our expectations of shared knowledge within our personal and professional “tribes.”
We have come to expect the same kind of communication in all areas of our lives that we have on Facebook. The new openness has most significantly affected the way businesses need to operate.
As social media starts to weave itself into the fiber of corporate culture, companies are beginning to recognize the need to make organizational changes in order to evolve as social businesses. One area where this is gaining importance is Human Resources. The emergence of new social media roles and how they are integrated into the structure of an organization can have a huge impact on the success of social business initiatives.
As businesses begin to experiment with assembling social media teams some will leverage existing employees, using a corner of the desk approach to gradually embed learning and build capacity, while others will look to hire new staff. Either way, how do you know which employees are best suited for these new roles?