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Pareto Principle

All I want for Christmas is…for the 80/20 rule to be abided by

by · December 19, 2013

In my day-to-day work, I am lucky enough to talk with big brands about their digital, content and social media marketing. In doing my work, which I absolutely love, I read and audit a lot of social updates from brands. And there is one thing on my holiday wish list: Stop trying to sell me stuff on social!

I get it, sometimes, we simple cannot stop ourselves, I guess. I wrote in a post earlier this year about the reasons we still stink at social and this one is just stuck in my craw! And there is nothing worse than something stuck in your craw during the holidays, because that right is reserved for family!