Posts tagged as:

personal brand

5 Essential Social Media Strategies for a Bad Economy

by · February 27, 2009

David Finch

David Finch

Everywhere you turn someone is talking about how bad the economy is. From the housing markets to the stock market, optimism is a trait that you would be hard pressed to find. Depending on which news channel you watch and what economist you listen to, the prognosis is that before it gets better it probably will get worse. With the job market shrinking and budgets becoming tighter, it’s vital that you have a strategy in place especially if you’re hoping that social media will play a role in career advancement or new business.

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Defining Your Personal Brand

by · October 12, 2007

Crystal PetersonEveryone is talking about social media and social networking as marketing tools these days.  Reaching consumers in the online world is affecting every marketing decision made by CEOs and CMOs today, imposing drastic effects on our business.

We are the experts on digital marketing for our clients – recommending new ways, through social media and networking, to connect their brands to their consumers.  In order to do this, we must have employees in place who are familiar with the digital world.  Employees who not only know the digital lingo, but can efficiently work their way through the maze that is the online world.  An up and coming, savvy advertising/marketing professional should be able to speak the social media language and navigate the digital seas.  And, for folks who have been in the business for a while, you should be quickly getting yourself up to speed, or Generation Y will quickly pass you by.

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