Posts tagged as:

personal branding

Walking The Fine Line Of The Personal Brand

May 25, 2009 · Comments

Jason Falls

The exploration of your personal brand is quite a captivating experience. It is, after all, all about you. Human beings, by nature, prioritize themselves over others. Whether from an inherited survival of the fittest conditioning imperative in our ancient ancestors or just a matter of world perspective, we do think about ourselves on some scale of priority.

But therein lies a danger we must recognize. While your personal brand may well serve a valuable purpose for you and your company, separating and recognizing the best interests of those two entities is important. Regardless of how successful or influential our personal brand is, we need to be certain to keep our egos in check.

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Me 2.0 – Build A Powerful Brand To Ensure Career Success

April 10, 2009

This week Dan Schawbel, of the Personal Branding Blog released his latest book, Me 2.0. Dan has become a leading personal branding expert for Gen-Y. He also has introduced a whole new generation to personal branding. Dan’s approach has afforded him the opportunity to be recognized by leading advertising publications as well as publishing his [...]

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5 Essential Social Media Strategies for a Bad Economy

February 27, 2009

Everywhere you turn someone is talking about how bad the economy is. From the housing markets to the stock market, optimism is a trait that you would be hard pressed to find. Depending on which news channel you watch and what economist you listen to, the prognosis is that before it gets better it probably [...]

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Job Searching With Social Media

February 26, 2009

Thursday morning, I had the honor of appearing on the WHAS-TV morning show here in Louisville to join Andy Treinen and Rachel Platt to talk about how social networking and social media can help people find and better position themselves for jobs in a difficult economy. It’s exciting to see the local media getting interested [...]

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How To Grow Your Personal Brand

September 19, 2008

[flickr style="float: right"]photo:2052055757[/flickr]September 14, 2007 — yes, just a year ago this week — was the date of the first blog post on Social Media Explorer. At that point, very few people in the social media world knew who Jason Falls was. My grand idea for a public relations blog fizzled but my passion for [...]

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Personal Branding And Reputation Management, The Topic And The Action

August 19, 2008

In June of this year, Crystal Peterson, Doe-Anderson’s Sr. VP for Human Resources, and I presented a personal branding and online reputation management talk at the Louisville Advertising Federation’s Young Professionals event. You can read about it here and see the slide show presentation here.
Today, that discussion continues and expands on WFPL, Louisville’s NPR affiliate [...]

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Your On-Line Life Has Windows

June 5, 2008

As indicated earlier this week, Crystal Peterson and I presented Thursday night to a group of young professionals associated with the Advertising Federation of Louisville. As promised, here’s our PowerPoint presentation.
While my post from Monday stirred some interesting discussion in the comments, I want to stress that the point of the presentation was not to [...]

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Defining Your Personal Brand

October 12, 2007

Everyone is talking about social media and social networking as marketing tools these days. Reaching consumers in the online world is affecting every marketing decision made by CEOs and CMOs today, imposing drastic effects on our business.
We are the experts on digital marketing for our clients – recommending new ways, through social media and networking, [...]

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