Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.
This is Frank Eliason‘s last week at Comcast. The poster boy for leveraging social media for customer service and, in the process, turning around a struggling company’s image, will no longer be @ComcastCares on Twitter. Eliason is moving on to Citi where he will head up their social media efforts.
On the surface, it’s a neat, new plum job for a great guy who is a leader and pioneer in corporate social media. But there’s a lot more to the story because it writes another chapter in the personal vs. company brand playbook.
Buy the book!