Robert Scoble is known for befriending nearly anyone in the social media space. It’s part of his appeal. Nice guy, well-loved blog, interesting TV show, popular columnist and everyone’s cyber-friend. But what happens when friend or follower status is taken out of context?
I’ve met Robert. I’m digital friends with him on several social networks like a lot of people. We have exchanged messages on Twitter a few times, but I don’t know that he would consider me a friend in the off-line context. We might be fast friends if we lived in the same area and hung out together, but the ‘Ville and the Valley are a fair bit apart.
Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.





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