personas
by Ilana Rabinowitz">Ilana Rabinowitz
December 20, 2012
Before social media taught us we had to sound human, we could talk to everyone in the same generic business-speak to everyone. Now, people have come to expect businesses to speak to them in a...read more
by Adam Helweh">Adam Helweh
October 9, 2012
Many of the most popular brands have exhibited a clear mastery of the power of empathy. The first step to this is understanding your customer. Try starting with personas.
by Ilana Rabinowitz">Ilana Rabinowitz
July 18, 2012
Facebook can serve a great marketing purpose for companies -- by helping develop marketing personas of customers based on their emotional state and needs.