Posts tagged as:

Philosophy

My Social Media 2011 TO BE List – What’s Yours?

by Angela Maiers · January 7, 2011

Right now, you are probably walking around with some sort of list detailing the things you need to do, tasks you need to complete, and strategies you need to implement for the coming year.

To-Do lists are great for keeping us organized and helping us get through our busy days, but do they really help us accomplish creating the image, person, and character needed to run our business or live our lives more successfully?

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Social Media. Get Over It.

by Jason Falls · November 26, 2010

Editor’s Note: The following is a guest post from Ilana Rabinowitz, Vice-President of Marketing for Lion Brand Yarn Company.

I can imagine what it must have been like when the telephone first became available for  private citizens and people started using it.  They probably had a story to tell about every phone call and how incredible it was to be talking to someone who was actually in another part of town.

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What Flying Can Teach You About Social Media

by Jason Falls · May 30, 2008

Wright Model A Flyer flown by Wilbur 1908-09 and launching derrick, France, 1909

Image via Wikipedia

Orville and Wilbur Wright were nuts. I’m talking crazy, cuckoo, bats in the belfry nuts. They took some bed sheets and 2X4′s and somehow thought, “We can actually project ourselves through the air with those and live to tell about it.”

They were nuts. But they were right.

I took off from O’Hare last night and realized that companies who have tread the untested waters of social media to this point were also nuts. “Turn our brand over to the consumer! Let random members of the public make comments on our website! Let front-line employees, not CEOs or communications VPs respond to customer complaints or issues!”

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