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The Pinning of America

by · December 6, 2012

Pinterest was of keen interest as we formulated questions for the first quarterly execution of The Social Habit. And for very good reason: 2012 was the year Pinterest exploded and became not just big, but relevant in the digital marketing mix.

How relevant has been somewhat of a mystery until now. Our survey of 3,000+ Americans 12 and over shows that Pinterest is the third most popular social network for women aged 18-44. That’s significant.

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