Pinterest was of keen interest as we formulated questions for the first quarterly execution of The Social Habit. And for very good reason: 2012 was the year Pinterest exploded and became not just big, but relevant in the digital marketing mix.
How relevant has been somewhat of a mystery until now. Our survey of 3,000+ Americans 12 and over shows that Pinterest is the third most popular social network for women aged 18-44. That’s significant.