As companies seek new opportunities to grow the value of event investments, live event reporting is emerging as an expert service that mashes up the virtues sought by traditional PR, SEO and advertising agencies. Video coverage is one way event professionals are promoting and amplifying event content.
Limiting event coverage to a video camera on a tripod that records or streams the event live may not bring the optimal outcome needed to grow the exposure of your event. To maximize the ROI for your next event, you can set the stage for success with live video streaming added to the mix of your live event coverage.
In the sixties, when Mad Men ruled, creative content took a long time to produce. Agencies concepted, polished and pitched. Clients reviewed. Agencies filmed, edited and delivered. It took months for print and television ads to see the light of day.
In the age of real time marketing, whether you engage an agency or not, day-to-day you are the agency. The people you talk to online are the clients.
Every post is a pitch. Every post is a chance to win the hearts of your clients.