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Pinterest

Technology Is A Canvas, Not A Platform

by · May 1, 2013

This statement, spoken by David Droga, founder of the creative agency Droga5 at the Innovation Uncensored Conference,  best captured the truth about digital marketing today.  It points to the shift in marketing that’s occurred since the advent of social media and explains the surge in popularity of conferences and books about creativity and innovation.

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The Comeback Kids

by · January 25, 2013

Last week, I found myself working on a strategy for MySpace. Yes, MySpace. The newest iteration of the old school social site ended its invitation-only private beta, coinciding with new co-owner Justin Timberlake launching his first single in over five years. The completely reimagined UX has gotten coverage by everyone from Mashable to Forbes.

Just the week prior, I was checking out rave reviews for the new iPhone app for Flickr, launched as part of Yahoo’s latest attempt to return to digital relevance.  It was a well-timed launch, coming just before the current front-runner in photo sharing platforms, Instagram, took a major misstep with their latest terms and conditions.

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The Pinning of America

by · December 6, 2012

Pinterest was of keen interest as we formulated questions for the first quarterly execution of The Social Habit. And for very good reason: 2012 was the year Pinterest exploded and became not just big, but relevant in the digital marketing mix.

How relevant has been somewhat of a mystery until now. Our survey of 3,000+ Americans 12 and over shows that Pinterest is the third most popular social network for women aged 18-44. That’s significant.

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If You Don’t Treat Social Media Like Sex, You’re Doing it Wrong.

by · December 5, 2012

I was at church when I got the idea for this article. It’s not as twisted as it may sound. You see, my wife and I went to hear psychologist, leadership consultant, and best-selling author Dr. Henry Cloud lead a marriage seminar. On day two, at about half past the second cup of coffee, we got into sex. The good doctor told us we need to have intercourse. Then he told us the definition of the word.

in·ter·course [in-ter-kawrs, -kohrs]
noun — interchange of thoughts, feelings, etc.

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SoLoMo Show Ep 34: Social Media Self Expression and Redefining the Social Network

by · September 1, 2012

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing.

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SoLoMo Show Ep 33: What’s New in SEO (Search Engine Optimization) and How Social Affects Your Page Rank

by · August 25, 2012

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing.

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10 Tips to Maximize Event Coverage Via Video

by · July 25, 2012

As companies seek new opportunities to grow the value of event investments, live event reporting is emerging as an expert service that mashes up the virtues sought by traditional PR, SEO and advertising agencies. Video coverage is one way event professionals are promoting and amplifying event content.

Limiting event coverage to a video camera on a tripod that records or streams the event live may not bring the optimal outcome needed to grow the exposure of your event. To maximize the ROI for your next event, you can set the stage for success with live video streaming added to the mix of your live event coverage.

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Social Media Lessons From Mad Men

by · April 3, 2012

In the sixties, when Mad Men ruled, creative content took a long time to produce.  Agencies concepted, polished and pitched. Clients reviewed.  Agencies filmed, edited and delivered.  It took months for print and television ads to see the light of day.

In the age of real time marketing, whether you engage an agency or not, day-to-day you are the agency.  The people you talk to online are the clients.

Every post is a pitch. Every post is a chance to win the hearts of your clients.

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Do You Have an Image Problem? Here Are 3 Ways to Solve That!

by · March 30, 2012

A picture is worth a thousand words right? Then why do we depend so much on writing word after word, sentence after sentence and hope that words alone will communicate the message we want to deliver? In many cases we rely on our words to stand on their own and forget the power of images to reinforce our message or an experience.

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