Posts tagged as:

pitching bloggers

Bridging The Gap Between PR And Media

July 22, 2008 · Comments

VocusJoin me tomorrow afternoon as I moderate the latest in the Vocus Webinar Series with a one-hour session entitled, “The More Things Change; Bridging The Gap Between PR And Media.” The webinar begins at 2 p.m. ET/11 a.m. PT and is free to all comers. I’ll moderate a discussion with two outstanding new media journalists — Ben Worthen of the Wall Street Journal and Colin Delany of Epolitics.com.

To register, visit http://tinyurl.com/6mj865.

Some of the topics we’ll cover include:

  • What has changed in the media landscape?
  • What makes good public relations professionals stand out?
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There Is No Perfect Pitch, Only Perfect Pitches

July 9, 2008

Public relations can stand to learn a lot from Howard Moskowitz. The legendary experimental psychologist, whose research and work is chronicled most excellently by Malcolm Gladwell in a speech at a February 2004 TED (Technology, Entertainment, Design) Conference, essentially reinvented the consumer product goods category. His revelation essentially concluded that consumers don’t know what they [...]

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Righting The Ship In The Public Relations Industry

June 9, 2008

Tomorrow I will be a part of a panel discussion at the Public Relations Society of America (PRSA) Digital Impact Conference focusing on blogger outreach. Wednesday, a special, live BlogTalkRadio edition of, “For Immediate Release,” the outstanding podcast from Neville Hobson and Shel Holtz, will put several interested parties at the table to discuss the [...]

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Pitching Bloggers: An Interesting Case Study

May 16, 2008

My recent list of tips on pitching bloggers garnered a fair amount of attention and comments. One reaction that caught my attention was from Allison Blass, a public relations pro (her title is New Media Coordinator) at MWW Group. She disagreed that pitching as if you’ve read the blog is the right way to go, [...]

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How Do I Get Placement On Blogs?

April 28, 2008

A fellow public relations professional posed the question: “How do I get placement on blogs?” The answer I gave was honest and to the point, but it didn’t address the a hidden problem in his approach.
[flickr style="float: left"]photo:126354515[/flickr]My answer was something along the lines of, “Pitch bloggers the way you would primary targets within traditional [...]

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