pitching
by Jason Falls">Jason Falls
July 9, 2008
Public relations can stand to learn a lot from Howard Moskowitz. The legendary experimental psychologist, whose research and work is chronicled most excellently by Malcolm Gladwell in a speech at a February 2004 TED (Technology,...read more
by Jason Falls">Jason Falls
June 9, 2008
Tomorrow I will be a part of a panel discussion at the Public Relations Society of America (PRSA) Digital Impact Conference focusing on blogger outreach. Wednesday, a special, live BlogTalkRadio edition of, “For Immediate Release,â€...read more
by Jason Falls">Jason Falls
May 23, 2008
In thinking about last week’s blogosphere outburst with another public relations blacklist, this time accompanied by a loud reaction from the PR and blogging world, it occurred to me that the root of the problem...read more
by Jason Falls">Jason Falls
May 16, 2008
My recent list of tips on pitching bloggers garnered a fair amount of attention and comments. One reaction that caught my attention was from Allison Blass, a public relations pro (her title is New Media...read more
by Jason Falls">Jason Falls
May 11, 2008
[flickr style=”float: right”]photo:112361126[/flickr]I’m a PR guy by trade and, in light of recent developments in the PR-bashing arena, am suggesting a list of blacklisted bloggers. These folks are performing the largely unfair, wholly unprofessional, shortsighted...read more