Posts tagged as:

PR 2.0

Social Media Does Not Equal PR

by Stephanie Schwab · December 7, 2010

Lately I’ve gotten involved in a number of discussions with public relations people who are trying to leverage social for their clients’ needs.  Some of these people are socially active, but not entirely socially savvy; I feel like I sound like a broken record when I use the words “engagement” and “sustained” and “slow build” over and over again to try and describe how social media works.  So I’ve put together a comparison to show some of the ways in which PR and social media are different … because they are.  Really different.

Read More →
64 comments

The Cautionary Tale Of Mom (And Other) Bloggers

by Jason Falls · October 20, 2010

Last month I was asked to speak at the Modern Media Man (M3) Summit, an event that was probably the first male-centric blogging and social media conference. When I was first asked to give a talk for what I thought of as BlogHer for men, I was specifically asked to talk about the role of blogs and bloggers in relation to brands and companies, to help educate bloggers in attendance about the world of brands, marketing and public relations and help bridge the gap between that world and that of bloggers who may or may not want to interact with companies.

Read More →
67 comments

readMedia Makes Local Press Release Delivery Easy

by Jason Falls · March 1, 2010

Let’s get one thing straight about press releases: They are not the primary driver for good public relations. Words on paper does not a relationship make. They are, however, an important component to delivering information to those who wish to cover your organization, event or company. For most, local press releases — those sent to media outlets in a specific geographic boundary or target — are the lifeblood of publicity. The PR 2.0 world kinda forgot about that. Thankfully, readMedia has a solution that serves the local press release target, serves up web and social media-friendly release tools and helps clients appear in online news aggregators like Google News, all for a reasonable price.

Read More →
25 comments

Subscribe to SME via email!

Close (X)

Probably the best thing you will do all day.

Select your interests