Waggener Edstrom Worldwide is hiring a public relations account director in their Seattle office. They reached out to me with an offer to post an ad for it over there in the sidebar. As we’ve discussed before, I only accept advertising from companies whose product or service is relevant to many of you and I insist those advertisers provide me with some subject for editorial content to accompany the ad as well.

The requirements gave them pause since the folks helping them with the advertising offer weren’t used to this editorial-advertising hybrid, so I decided to help them a bit with the post. It’s part of trying a new model, I guess.