Posts tagged as:

PR

Can marketers tell the difference between lies and truth?

by · August 12, 2014

Marketers are trained on how to spin…how to write elegantly…how to stay in the brand voice. We’re also trained on how to lie and how to lie well. In all honestly, we lie so well that sometimes we don’t even realize we are doing it. All of the half-truths, omissions, and spins we put on all of our marketing pieces could be what is holding us back from an authentic connection with the exact audience we’re trying so desperately to attract.

You could argue that we’ve become such good liars that we can’t even tell the difference between lies and truth anymore. How did this happen?

6 comments

This Was Badass: Social Marketing Streaks Across Austin Sky

by · April 2, 2014

So much of what marketers do, especially social media strategists and digital marketing professionals, is based around the platforms we’ve identified as relevant and necessary for our campaigns and our clients. Probably the best social application for breaking news for event-based campaigns is Twitter because of its rapid reach and sporadic bursts of interactions—those replies, RTs and favorites. It’s immediate and it’s proven effective for engagement.

6 comments

I’m Afraid For Public Relations. Here’s Why.

by · March 10, 2014

The tech success of fleeting entrepreneurs like Brian Acton and Jan Kourn has tainted the business world. The WhatsApp’s are the darlings of the entrepreneurial world. Like Facebook, Twitter and Instagram before them, these fleeting tech startups that are great at collecting users but awful at collecting revenues are covered ad nausem by Wired, Fast Company, Inc., and others. They have led many an entrepreneur to believe all they need to be a billionaire is a neat idea and a couple of decent engineers.

39 comments

“Sorry” Indeed: Why Most Company Apologies Suck

by · August 1, 2013

J.C. Penney made a colossal mistake when they changed their pricing structure, alienating their bargain-hunting base. The bungled strategy led to the departure of Penney’s CEO, Ron Johnson, but before he left, he did one thing right: apologized.

Mistakes are part of doing business. Some mistakes result in annoyance (Apple Maps), others outrage (Instagram’s terms of service change). In some cases, a mistake becomes an international incident, like the Asiana airline crash in San Francisco that killed three people and injured dozens.

1 comment

The Economics of Bad Outreach

by · November 1, 2012

I received an email pitch recently that prompted me to question the economics of lazy outreach.

Is there risk to the bottom line for organization’s that cut corners in the way they reach out to prospects and influencers? My theory is that the practice of lackluster research, or worse, the lack of research altogether, combined with the use of form letters, spam and automated emails has the potential to erode business value.

17 comments

SoLoMo Show Ep 36: Building Your Community Before You Need It

by · September 16, 2012

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing.

3 comments

Should PR Representatives Be Allowed To Edit Wikipedia?

by · July 5, 2012

The Chartered Instituted of Public Relations (CIPR) released its first edition of guidance for use of Wikipedia last week. See the full guide in PDF form here. The standards are a collaborative and still on-going effort that includes input from both public relations professionals and wikipedia editors (whom someone has decided to cutely call “Wikipedians”) and has been endorsed by similar organizations in Canada, Australia and the Public Relations Consultants Association, a British organization similar to the CIPR.

You can see and even participate in future collaboration on this project on their project Wiki.

17 comments

Bloggers Are Promotional Partners, Which Is Bad For PR

by · August 4, 2011

I’ve been ranting for some time about the disconnect between PR and social media, and particularly between PR and blogger outreach. In the evolution of social media, somehow blogger outreach became equated with public relations’ pitching to journalists, and so for years it’s been largely the domain of PR coordinators and account executives.

That’s seems wrong. I feel that PR should not be primarily responsible for blogger outreach. And likely not for other types of social media either.

118 comments