Posts tagged as:

PR

The Economics of Bad Outreach

by Mark Smiciklas · November 1, 2012

I received an email pitch recently that prompted me to question the economics of lazy outreach.

Is there risk to the bottom line for organization’s that cut corners in the way they reach out to prospects and influencers? My theory is that the practice of lackluster research, or worse, the lack of research altogether, combined with the use of form letters, spam and automated emails has the potential to erode business value.

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15 comments

SoLoMo Show Ep 36: Building Your Community Before You Need It

by Adam Helweh · September 16, 2012

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing.

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3 comments

Should PR Representatives Be Allowed To Edit Wikipedia?

by Jason Falls · July 5, 2012

The Chartered Instituted of Public Relations (CIPR) released its first edition of guidance for use of Wikipedia last week. See the full guide in PDF form here. The standards are a collaborative and still on-going effort that includes input from both public relations professionals and wikipedia editors (whom someone has decided to cutely call “Wikipedians”) and has been endorsed by similar organizations in Canada, Australia and the Public Relations Consultants Association, a British organization similar to the CIPR.

You can see and even participate in future collaboration on this project on their project Wiki.

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13 comments

Bloggers Are Promotional Partners, Which Is Bad For PR

by Stephanie Schwab · August 4, 2011

I’ve been ranting for some time about the disconnect between PR and social media, and particularly between PR and blogger outreach. In the evolution of social media, somehow blogger outreach became equated with public relations’ pitching to journalists, and so for years it’s been largely the domain of PR coordinators and account executives.

That’s seems wrong. I feel that PR should not be primarily responsible for blogger outreach. And likely not for other types of social media either.

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115 comments

The PR Guide To Email Pitching

by Jason Falls · April 18, 2011

I’ve always considered myself a public relations professional by trade. Even when the general perception of PR isn’t all that good, I still try to advocate for stronger ethics, better measures and more honorable tactics than those that give the industry an iffy reputation. But despite the last several years of trying to help many of my colleagues better understand that blasting and lists and impersonal communications is not only generally not effective but under certain conditions illegal, too many still don’t get it.

So let’s review … and this time pay attention:

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90 comments

Is your Agency Social? You better find out soon!

by Nichole Kelly · April 1, 2011

I recently conducted an interesting test. I was interested in finding a public relations firm that really “got” social and could help integrate some social media and PR strategies.

So, I sent a tweet. It was something to the affect of…”Does anyone know of any good PR firms that really get social? #PR #socialPR #publicrelations”

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26 comments

How To Create A [Good] Blogger Pitch

by Stephanie Schwab · January 27, 2011

Because I work with a number of PR firms, and have worked for a PR agency in the past, I’m well aware of the difference in pitching bloggers vs. journalists.  The problem is, most PR people aren’t.  My blogger friends bitch and moan to me constantly about the bad pitches they get from PR people, and how many mass emails they receive.  But c’mon folks, it’s been years since this problem was identified and there have been lots of attempts to help PR people understand the difference.  Yet blogger outreach still seems to be a problem for most PR practitioners.

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57 comments

3 Tips to Out-Communicate the Competition

by Jason Falls · January 15, 2011

Editor’s Note: The following is a guest post from Jiyan Wei, director of product management for PRWeb.

You have a message and so does your competitor. Which one receives the most exposure and reaches prospects is often dependent on any company’s commitment to creating resourceful, unique and compelling content to reach that audience.

If you are creating content, promoting it and still finding yourself behind the competition, below are 3 tips to help you cross the marketing finish line in first place.

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8 comments

Social Media Does Not Equal PR

by Stephanie Schwab · December 7, 2010

Lately I’ve gotten involved in a number of discussions with public relations people who are trying to leverage social for their clients’ needs.  Some of these people are socially active, but not entirely socially savvy; I feel like I sound like a broken record when I use the words “engagement” and “sustained” and “slow build” over and over again to try and describe how social media works.  So I’ve put together a comparison to show some of the ways in which PR and social media are different … because they are.  Really different.

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