Posts tagged as:

PR

readMedia Makes Local Press Release Delivery Easy

March 1, 2010 · Comments

Let’s get one thing straight about press releases: They are not the primary driver for good public relations. Words on paper does not a relationship make. They are, however, an important component to delivering information to those who wish to cover your organization, event or company. For most, local press releases — those sent to media outlets in a specific geographic boundary or target — are the lifeblood of publicity. The PR 2.0 world kinda forgot about that. Thankfully, readMedia has a solution that serves the local press release target, serves up web and social media-friendly release tools and helps clients appear in online news aggregators like Google News, all for a reasonable price.

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Is The Future Of Advertising Public Relations?

December 22, 2008

I recently arranged for a group of bloggers in a certain industry to receive some exclusivity in advance notice of a new product. There was no stipulation from my client that they write about the product, though we anticipated they would given some of the first, hands-on exposure to it. All of them wrote about [...]

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Kentucky Political Official Proves Government Needs Social Media Counsel

August 15, 2008

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There’s a lot to like about Dick Brown. Especially if you’re a professional communicator. Brown is the Executive Director of Communications and Public Outreach for the Commonwealth of Kentucky’s Public Protection Cabinet, the Energy and Environment Cabinet and the Labor Cabinet. He has been in the communications business for 40 years as [...]

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Bridging The Gap Between PR And Media

July 22, 2008

Join me tomorrow afternoon as I moderate the latest in the Vocus Webinar Series with a one-hour session entitled, “The More Things Change; Bridging The Gap Between PR And Media.” The webinar begins at 2 p.m. ET/11 a.m. PT and is free to all comers. I’ll moderate a discussion with two outstanding new media journalists [...]

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Righting The Ship In The Public Relations Industry

June 9, 2008

Tomorrow I will be a part of a panel discussion at the Public Relations Society of America (PRSA) Digital Impact Conference focusing on blogger outreach. Wednesday, a special, live BlogTalkRadio edition of, “For Immediate Release,” the outstanding podcast from Neville Hobson and Shel Holtz, will put several interested parties at the table to discuss the [...]

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Bloggers Misunderstand PR, And Vice Versa

May 23, 2008

In thinking about last week’s blogosphere outburst with another public relations blacklist, this time accompanied by a loud reaction from the PR and blogging world, it occurred to me that the root of the problem lies in a misunderstanding on both sides of the equation. Public relations folks don’t understand the old-school ways of outreach [...]

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Pitching Bloggers: An Interesting Case Study

May 16, 2008

My recent list of tips on pitching bloggers garnered a fair amount of attention and comments. One reaction that caught my attention was from Allison Blass, a public relations pro (her title is New Media Coordinator) at MWW Group. She disagreed that pitching as if you’ve read the blog is the right way to go, [...]

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Are Media Database Companies Complicit In PR Spamming?

May 14, 2008

NOTE: This is a joint piece, co-authored by John Cass and Jason Falls. It is cross-posted on PR Communications and SocialMediaExplorer.com.

The blogosphere has been abuzz this week here and in other places about Gina Trapani’s PR Spammers wiki and the blacklisting of public relations professionals and firms. As the discussions have progressed, we [...]

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Why PR Folks Should Blacklist Bloggers

May 11, 2008

[flickr style="float: right"]photo:112361126[/flickr]I’m a PR guy by trade and, in light of recent developments in the PR-bashing arena, am suggesting a list of blacklisted bloggers. These folks are performing the largely unfair, wholly unprofessional, shortsighted and, frankly, ignorant practice of outing public relations professionals who don’t pitch them well. Here’s my suggested starter list. You’ll [...]

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How Do I Get Placement On Blogs?

April 28, 2008

A fellow public relations professional posed the question: “How do I get placement on blogs?” The answer I gave was honest and to the point, but it didn’t address the a hidden problem in his approach.
[flickr style="float: left"]photo:126354515[/flickr]My answer was something along the lines of, “Pitch bloggers the way you would primary targets within traditional [...]

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