Posts tagged as:

PR

Bloggers Are Promotional Partners, Which Is Bad For PR

by Stephanie Schwab · August 4, 2011

I’ve been ranting for some time about the disconnect between PR and social media, and particularly between PR and blogger outreach. In the evolution of social media, somehow blogger outreach became equated with public relations’ pitching to journalists, and so for years it’s been largely the domain of PR coordinators and account executives.

That’s seems wrong. I feel that PR should not be primarily responsible for blogger outreach. And likely not for other types of social media either.

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102 comments

The PR Guide To Email Pitching

by Jason Falls · April 18, 2011

I’ve always considered myself a public relations professional by trade. Even when the general perception of PR isn’t all that good, I still try to advocate for stronger ethics, better measures and more honorable tactics than those that give the industry an iffy reputation. But despite the last several years of trying to help many of my colleagues better understand that blasting and lists and impersonal communications is not only generally not effective but under certain conditions illegal, too many still don’t get it.

So let’s review … and this time pay attention:

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77 comments

Is your Agency Social? You better find out soon!

by Nichole Kelly · April 1, 2011

I recently conducted an interesting test. I was interested in finding a public relations firm that really “got” social and could help integrate some social media and PR strategies.

So, I sent a tweet. It was something to the affect of…”Does anyone know of any good PR firms that really get social? #PR #socialPR #publicrelations”

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26 comments

How To Create A [Good] Blogger Pitch

by Stephanie Schwab · January 27, 2011

Because I work with a number of PR firms, and have worked for a PR agency in the past, I’m well aware of the difference in pitching bloggers vs. journalists.  The problem is, most PR people aren’t.  My blogger friends bitch and moan to me constantly about the bad pitches they get from PR people, and how many mass emails they receive.  But c’mon folks, it’s been years since this problem was identified and there have been lots of attempts to help PR people understand the difference.  Yet blogger outreach still seems to be a problem for most PR practitioners.

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54 comments

3 Tips to Out-Communicate the Competition

by Jason Falls · January 15, 2011

Editor’s Note: The following is a guest post from Jiyan Wei, director of product management for PRWeb.

You have a message and so does your competitor. Which one receives the most exposure and reaches prospects is often dependent on any company’s commitment to creating resourceful, unique and compelling content to reach that audience.

If you are creating content, promoting it and still finding yourself behind the competition, below are 3 tips to help you cross the marketing finish line in first place.

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8 comments

Social Media Does Not Equal PR

by Stephanie Schwab · December 7, 2010

Lately I’ve gotten involved in a number of discussions with public relations people who are trying to leverage social for their clients’ needs.  Some of these people are socially active, but not entirely socially savvy; I feel like I sound like a broken record when I use the words “engagement” and “sustained” and “slow build” over and over again to try and describe how social media works.  So I’ve put together a comparison to show some of the ways in which PR and social media are different … because they are.  Really different.

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64 comments

It’s Not About Influence, It’s About Trust

by Jason Falls · July 19, 2010

If you did a tag cloud on what was being bounced around the social media echo chamber in the last 14 days, the word “influence” would probably be the largest. Yes, even larger than “Old Spice.” Whether it’s the sadly lacking Fast Company Influence Project or the various voices in the social world trying to defend or attack it, we’ve suddenly become obsessed with measuring influence, finding out who is influential and figuring out how to generate influence.

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70 comments

readMedia Makes Local Press Release Delivery Easy

by Jason Falls · March 1, 2010

Let’s get one thing straight about press releases: They are not the primary driver for good public relations. Words on paper does not a relationship make. They are, however, an important component to delivering information to those who wish to cover your organization, event or company. For most, local press releases — those sent to media outlets in a specific geographic boundary or target — are the lifeblood of publicity. The PR 2.0 world kinda forgot about that. Thankfully, readMedia has a solution that serves the local press release target, serves up web and social media-friendly release tools and helps clients appear in online news aggregators like Google News, all for a reasonable price.

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25 comments

How To Pick The Right Blogs For PR Outreach

by Jason Falls · January 9, 2009

I gave a talk to the local Blugrass Chapter of PRSA today inspired by my PRSA International session with Heidi Sullivan and Jay Krall from Cision entitled, “Not All Blogs Are Created Equal.” While the PRSA International version was more robust and contained some great insights and information from Heidi and Jay, it was an hour-long presentation I had to fit in 30 minutes.

What follows is the presentation I gave, focused on how to find relevant blogs for outreach, how to differentiate between them for prioritization and some pointers on blogger outreach from my perspective.

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