Posts tagged as:

PR

Is The Future Of Advertising Public Relations?

by Jason Falls · December 22, 2008

Jason Falls

By Jason Falls

I recently arranged for a group of bloggers in a certain industry to receive some exclusivity in advance notice of a new product. There was no stipulation from my client that they write about the product, though we anticipated they would given some of the first, hands-on exposure to it. All of them wrote about it and most in favorable fashion. The new product is off to a good start and I’m happy that some good, new-fashioned public relations helped.

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Kentucky Political Official Proves Government Needs Social Media Counsel

by Jason Falls · August 15, 2008

Frankfort, KentuckyImage via Wikipedia

There’s a lot to like about Dick Brown. Especially if you’re a professional communicator. Brown is the Executive Director of Communications and Public Outreach for the Commonwealth of Kentucky’s Public Protection Cabinet, the Energy and Environment Cabinet and the Labor Cabinet. He has been in the communications business for 40 years as a PR guy, journalist and more. Affable, intelligent, friendly.

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Bridging The Gap Between PR And Media

by Jason Falls · July 22, 2008

VocusJoin me tomorrow afternoon as I moderate the latest in the Vocus Webinar Series with a one-hour session entitled, “The More Things Change; Bridging The Gap Between PR And Media.” The webinar begins at 2 p.m. ET/11 a.m. PT and is free to all comers. I’ll moderate a discussion with two outstanding new media journalists — Ben Worthen of the Wall Street Journal and Colin Delany of Epolitics.com.

To register, visit http://tinyurl.com/6mj865.

Some of the topics we’ll cover include:

  • What has changed in the media landscape?
  • What makes good public relations professionals stand out?
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Righting The Ship In The Public Relations Industry

by Jason Falls · June 9, 2008

PRSA Digital Impact ConferenceTomorrow I will be a part of a panel discussion at the Public Relations Society of America (PRSA) Digital Impact Conference focusing on blogger outreach. Wednesday, a special, live BlogTalkRadio edition of, “For Immediate Release,” the outstanding podcast from Neville Hobson and Shel Holtz, will put several interested parties at the table to discuss the same issue, specific to PR spammers.

Preparing for the week, I’ve put a great deal of thought into what I can contribute to the conversation with the end goal in mind of making the environment better for everyone involved. As much as Gina Trapani’s PR Spammers Wiki and Chris Anderson’s list of banned email addresses were, in my opinion, childish and unproductive, I don’t want them to be bothered by lazy or ignorant public relations professionals any more than other bloggers or journalists.

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Bloggers Misunderstand PR, And Vice Versa

by Jason Falls · May 23, 2008

In thinking about last week’s blogosphere outburst with another public relations blacklist, this time accompanied by a loud reaction from the PR and blogging world, it occurred to me that the root of the problem lies in a misunderstanding on both sides of the equation. Public relations folks don’t understand the old-school ways of outreach come across as spam, frustrating bloggers. But bloggers also don’t seem to recognize that most public relations folks don’t yet possess the understanding of Web 2.0 technology to cater to them ideally.

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Pitching Bloggers: An Interesting Case Study

by Jason Falls · May 16, 2008

My recent list of tips on pitching bloggers garnered a fair amount of attention and comments. One reaction that caught my attention was from Allison Blass, a public relations pro (her title is New Media Coordinator) at MWW Group. She disagreed that pitching as if you’ve read the blog is the right way to go, saying, “The one problem I had was with your suggestion that PR people should act like they read the blog on a regular basis. While this might work for some people, some bloggers can see right through this.”

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Are Media Database Companies Complicit In PR Spamming?

by Jason Falls · May 14, 2008

NOTE: This is a joint piece, co-authored by John Cass and Jason Falls. It is cross-posted on PR Communications and SocialMediaExplorer.com.

The blogosphere has been abuzz this week here and in other places about Gina Trapani’s PR Spammers wiki and the blacklisting of public relations professionals and firms. As the discussions have progressed, we have seen the issue of media database companies and their research practices come into question.

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Why PR Folks Should Blacklist Bloggers

by Jason Falls · May 11, 2008

[flickr style="float: right"]photo:112361126[/flickr]I’m a PR guy by trade and, in light of recent developments in the PR-bashing arena, am suggesting a list of blacklisted bloggers. These folks are performing the largely unfair, wholly unprofessional, shortsighted and, frankly, ignorant practice of outing public relations professionals who don’t pitch them well. Here’s my suggested starter list. You’ll notice it’s a list comprised of people who consider themselves bloggers, but are also considered journalists or blog for websites large enough to make an argument for said title.

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How Do I Get Placement On Blogs?

by Jason Falls · April 28, 2008

A fellow public relations professional posed the question: “How do I get placement on blogs?” The answer I gave was honest and to the point, but it didn’t address the a hidden problem in his approach.

[flickr style="float: left"]photo:126354515[/flickr]My answer was something along the lines of, “Pitch bloggers the way you would primary targets within traditional media. Do your homework. Personalize your pitch. Reach out in a manner that suggests (hopefully honestly) that you’re trying to build a relationship and provide something valuable to his or her audience. If you truly are, the blogger will respond just like the Wall Street Journal editor or nightly news correspondent would.” And while that is absolutely the way I would approach trying to “get placement” on blogs, his question beckons a tad more discussion.

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