Posts tagged as:

prblacklisting

Bridging The Gap Between PR And Media

by Jason Falls · July 22, 2008

VocusJoin me tomorrow afternoon as I moderate the latest in the Vocus Webinar Series with a one-hour session entitled, “The More Things Change; Bridging The Gap Between PR And Media.” The webinar begins at 2 p.m. ET/11 a.m. PT and is free to all comers. I’ll moderate a discussion with two outstanding new media journalists — Ben Worthen of the Wall Street Journal and Colin Delany of Epolitics.com.

To register, visit http://tinyurl.com/6mj865.

Some of the topics we’ll cover include:

  • What has changed in the media landscape?
  • What makes good public relations professionals stand out?
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There Is No Perfect Pitch, Only Perfect Pitches

by Jason Falls · July 9, 2008

Public relations can stand to learn a lot from Howard Moskowitz. The legendary experimental psychologist, whose research and work is chronicled most excellently by Malcolm Gladwell in a speech at a February 2004 TED (Technology, Entertainment, Design) Conference, essentially reinvented the consumer product goods category. His revelation essentially concluded that consumers don’t know what they want and are much happier given several varieties of a product to choose from than the most popular version selected from focus groups or other research.

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Righting The Ship In The Public Relations Industry

by Jason Falls · June 9, 2008

PRSA Digital Impact ConferenceTomorrow I will be a part of a panel discussion at the Public Relations Society of America (PRSA) Digital Impact Conference focusing on blogger outreach. Wednesday, a special, live BlogTalkRadio edition of, “For Immediate Release,” the outstanding podcast from Neville Hobson and Shel Holtz, will put several interested parties at the table to discuss the same issue, specific to PR spammers.

Preparing for the week, I’ve put a great deal of thought into what I can contribute to the conversation with the end goal in mind of making the environment better for everyone involved. As much as Gina Trapani’s PR Spammers Wiki and Chris Anderson’s list of banned email addresses were, in my opinion, childish and unproductive, I don’t want them to be bothered by lazy or ignorant public relations professionals any more than other bloggers or journalists.

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Are Media Database Companies Complicit In PR Spamming?

by Jason Falls · May 14, 2008

NOTE: This is a joint piece, co-authored by John Cass and Jason Falls. It is cross-posted on PR Communications and SocialMediaExplorer.com.

The blogosphere has been abuzz this week here and in other places about Gina Trapani’s PR Spammers wiki and the blacklisting of public relations professionals and firms. As the discussions have progressed, we have seen the issue of media database companies and their research practices come into question.

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