Posts tagged as:

privacy

Someone Is Building A New Internet

by · December 18, 2007

Spirit Magazine, December 2007Brendan Coffey’s latest article in Spirit Magazine (Ground Floor, p. 61, December 2007 issue) might be the most fascinating thing I’ve read this year (2007, not 2008 for those of you late to find this). Maybe my attention-deficit-disorder RSS reading and similar approach to mainstream media has gotten the best of me, but I was completely unaware the Internet as we know it will someday give way to an entirely new conduit for our lives, electronic and otherwise.

If you’re kind of lost, like I was reading the article, here’s a summary:

5 comments

Facebook Will Kill You And Other Data Mining Myths

by · December 5, 2007

Valeria Maltoni shared an interesting video on Conversation Agent today that got me riled up. I started to comment on her post and then realized the length of my response might shut down her servers. So she gets credit, I’m copying and pasting all this there, but I wanted to share the video and my response with all of you as well.
[youtube]http://www.youtube.com/watch?v=B37wW9CGWyY[/youtube]

4 comments

Defining Your Personal Brand

by · October 12, 2007

Crystal PetersonEveryone is talking about social media and social networking as marketing tools these days.  Reaching consumers in the online world is affecting every marketing decision made by CEOs and CMOs today, imposing drastic effects on our business.

We are the experts on digital marketing for our clients – recommending new ways, through social media and networking, to connect their brands to their consumers.  In order to do this, we must have employees in place who are familiar with the digital world.  Employees who not only know the digital lingo, but can efficiently work their way through the maze that is the online world.  An up and coming, savvy advertising/marketing professional should be able to speak the social media language and navigate the digital seas.  And, for folks who have been in the business for a while, you should be quickly getting yourself up to speed, or Generation Y will quickly pass you by.

4 comments

Social Media Policy: Corporate, Personal Responsibility

by · October 2, 2007

TrustAs I pointed out in a previous post, much of the impetus for this blog is an ongoing conversation with Crystal Peterson, Doe Anderson’s Sr. VP and Director of Human Resources, about the deliniation between an employee’s right to have a personal life online and the company’s right to monitor it. While I promise Crystal is preparing a blog post on that and other topics for us to devour, Jeremiah Owyang’s post today offered some advice on trust and the employer/employee relationship. I think it points out a simple, yet effective approach to social media/social networking policy:

2 comments

Exploring Social Media?

by · September 24, 2007

Doe AndersonMuch of the impetus for this blog stemmed from a series of discussions I had with Crystal Peterson, Doe Anderson’s Senior Vice President and Director of Human Resources, concerning the separation between online activity of a professional nature and that of a personal one. We both agree it is largely uncharted territory from both an employee rights and an employer per view perspective.

Crystal will be guest authoring on the subject here soon as she and I are working together to develop a spring presentation she will be giving to a group of area young advertising professionals. As we at Doe Anderson begin to develop both company policies and advice on the matters for our clients, I’m sure we’ll discuss, debate and converse about them here.

0 comments