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Ultimate Guide to Blog Comments [Infographic]

by · December 11, 2013

When done properly, leaving comments on other people’s blogs can be an effective way for bloggers to build relationships, increase brand awareness and grow readership.

The infographic below was inspired by The Ultimate Guide to Leaving Comments on Blogs, a great post written by Darren Rowse of Problogger.

This visualization highlights the benefits of leaving blog comments, describes the four different personality types of blog commenters, and lists the DOs and DON’Ts of effective blog commenting.

I’d love to get your thoughts. Are there any other points you would add? What are some of your positive or negative experiences with blog commenting?


6 Questions for 6 Blog Editors

by · April 17, 2013

Daily deadlines. Huge audiences. High expectations. The big marketing blogs attract readerships that rival small newspapers, but with only a fraction of the staff. And there’s one key role inside every great marketing blog: The Editor.

They’re often behind the scenes, in the shadow of a more famous celebrity blogger. They rarely get (or take) much credit. But these people make it happen. They’re the keepers of calendars and the champions of quality.

So let’s get to know our local blog editors. We picked our favorite marketing blogs and emailed a few questions to the current and recent editors. Here’s the lineup…


7 Ways To Master the Fear of Social Media

by · May 18, 2011

Back in the 1990s, Intel CEO Andy Grove had a famous slogan: “Only the paranoid survive.”  He meant that companies (and people) had to constantly be ready to change, quickly, and adapt-or get crushed.

I had a lot of respect for Grove (I worked for Intel in the 1990s), but that thinking doesn’t work when it comes to social media. I’ve never met a successful paranoid blogger (someone who was scared to blog, but did anyway).

Yet, truth is many people are outright scared to blog or participate in social media activities. You can’t blame them. Their boss might frown on it. They may not be good writers. They may have little time.