Disclaimer #1: I love The Beatles. I’ve worn out every album.
Disclaimer #2: I love the Stones too. I’ve worn out the first 75 albums or so.
If you sent me to a desert island with only one of these bands’ platters, I’d pack The Beatles discography (and my luggage fees would surely be lower).
Love is all you need
The Beatles: Good Day Sunshine… Sun King… Here Comes the Sun… “Take a sad song and make it better.” Peace. Love. The Beatles may have alluded to darker themes every now and then, but you have to admit they had a fairly sunny disposition.
Watching the promotional video for a friend’s new product recently, I found myself really engaged. It was a beautiful piece with vibrant imagery. Whomever produced the video worked hard and the finished product was well worth watching. It was compelling, visually. It was a piece of art.
Great art alone never sold anything
But nothing in the piece told me what the product was, why I might use it or how I can even buy it.
Great art serves a purpose. But great art alone never sold anything. For that, you need great copy.
Permanent link to this post (95 words, estimated 23 secs reading time)