Jason Falls

When I was young I had a problem with honesty. Tall tales, fibs and all-out lies were the unfortunate manifestation of my creative energy and need for acceptance. Fortunately, I grew up along the way and realized dishonesty wasn’t the way to win friends.

Perhaps this is part of the reason I’m so far to the left of most people when it comes to openness, honesty and transparency. I see nothing wrong with peeling back the curtain all the way, not just letting people have a peek. I’ve recommended more transparency to clients than they’re probably comfortable with. I’ve live-streamed from my post-surgery hospital bed and I’m not shy about sharing personal details via Twitter, blog or other methods.