Jason Falls

There’s a pretty good chance if you search the archives of any social media blogger, consultant, advisor or even novice, you’ll see the advice, “you have to add value.” It’s the biggest hurdle to overcome for corporate marketers trying to find their way into social media. You have to give to get in a relationship with your customers. And giving them a product to buy isn’t good enough anymore.

Whether you’re giving them engaging content on your website or just responsiveness to their complaints on Twitter, social media success is almost always predicated on karma.