psychology

Businesses often do not put enough effort into their subject headings, especially for marketing campaigns. However, the subject line is by far the most important aspect of email marketing. It is a prime opportunity to...read more

Cathy Colliver, the marketing manager for Actor’s Theatre of Louisville, and I are participants in an executive program on converging media hosted by Bellarmine University. I don’t know Cathy well, but she said something at...read more

Despite my fear of giving away pertinent insight, this blog post was necessary to prevent by feeble brain from imploding. While discussing the explosion of social media and networking trends of Web 2.0 with a...read more