public relations tools

Jason Falls

The technology and fusion of ideas to create new tools for public relations professional keeps getting better. BuzzStream, currently in private beta but far enough along to afford me a test drive, is a product to keep and eye on for public relations professionals, particularly those who handle media and blogger outreach. The web-based software is essentially a contact management system (think CRM for your journalists and bloggers) with several Web 2.0 additions that make it unbelievably useful.

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