Posts tagged as:

public relations

The PR Guide To Media & Blogger Personalities

by · December 15, 2014

Pitching media and bloggers, especially if you don’t have an existing relationship, can be intimidating. You have something that may be relevant for them. You don’t want to interrupt or bother them. And you certainly don’t want to do something in your approach that turns them off to you completely.

Knowing as much as you can about the person in question helps. You can snoop on their social networks, see what they’ve written about recently and perhaps even comment and engage with them lightly before you pitch – all good ideas. But until you get them to respond or pick up the phone, the one thing you don’t know is their true personality.

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Can marketers tell the difference between lies and truth?

by · August 12, 2014

Marketers are trained on how to spin…how to write elegantly…how to stay in the brand voice. We’re also trained on how to lie and how to lie well. In all honestly, we lie so well that sometimes we don’t even realize we are doing it. All of the half-truths, omissions, and spins we put on all of our marketing pieces could be what is holding us back from an authentic connection with the exact audience we’re trying so desperately to attract.

You could argue that we’ve become such good liars that we can’t even tell the difference between lies and truth anymore. How did this happen?

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I’m Afraid For Public Relations. Here’s Why.

by · March 10, 2014

The tech success of fleeting entrepreneurs like Brian Acton and Jan Kourn has tainted the business world. The WhatsApp’s are the darlings of the entrepreneurial world. Like Facebook, Twitter and Instagram before them, these fleeting tech startups that are great at collecting users but awful at collecting revenues are covered ad nausem by Wired, Fast Company, Inc., and others. They have led many an entrepreneur to believe all they need to be a billionaire is a neat idea and a couple of decent engineers.

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Influencer Marketing Can Be An Easy Button

by · October 28, 2013

There isn’t a marketer alive not looking for an easy button. Our culture and societal influences make us thirsty for them. We want things here, now, fast, cheap and smart, and we don’t want to put forth any effort to get it.

Social Media Marketing seems like an easy button to those that know no better. “Just open a Facebook page!” “Just get on Twitter!” “It’s Free!” and other assurances have driven many of today’s marketers to think Social Media Marketing is an easy button for their success.

But it’s not. However, one facet of social marketing can get close.

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4 Cultural Social Media Truths Your Business Can’t Ignore

by · October 18, 2013

Everyone knows social is important.  There is no need to say it.  Well, I just did I guess, but how the hell else do you start a blogpost without saying something obvious.  But is it obvious?  I work across every industry with every level across every vertical and there is no unification on its importance.  I would go as far as to say that the number of people that think it isn’t critically important to their business still outweigh those who do… by a lot.  So when I thought about what I might write this month on the blog, I figured I would just think about the truths of social that a company who is blindly pushing content out should consider.  By at least throwing some conceptual truths out there, one hopes that those reading will put them away for a rainy day if they are currently unable to convince those they work with of social’s importance to future business success.  And as with most concepts or “truths” in this case, I invite you to think about how it applies to your business.

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“Sorry” Indeed: Why Most Company Apologies Suck

by · August 1, 2013

J.C. Penney made a colossal mistake when they changed their pricing structure, alienating their bargain-hunting base. The bungled strategy led to the departure of Penney’s CEO, Ron Johnson, but before he left, he did one thing right: apologized.

Mistakes are part of doing business. Some mistakes result in annoyance (Apple Maps), others outrage (Instagram’s terms of service change). In some cases, a mistake becomes an international incident, like the Asiana airline crash in San Francisco that killed three people and injured dozens.

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Only You Can Prevent Social Media Fires

by · February 14, 2013

It’s not every week that we have the opportunity to watch two separate social media disasters unfold in real-time. After last week’s Applebee’s social media catastrophe that followed the firing of Chelsea Welch (who was let go after posting a photo of a stiffed tip on Reddit), many of us thought that it’d be a bit of time before we would see another brand get dragged into the social media spotlight for letting go of an employee. Boy, were we wrong.

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Everything isn’t a nail.

by · January 11, 2013

“I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” – Abraham Maslow

In the last year, I’ve moved from a multidisciplinary web agency to a small consultancy to a huge eCommerce retailer. In each of these business environments, I’ve noticed how discipline bias can show up in different ways to reduce the effectiveness of any business’ marketing efforts.

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Should PR Representatives Be Allowed To Edit Wikipedia?

by · July 5, 2012

The Chartered Instituted of Public Relations (CIPR) released its first edition of guidance for use of Wikipedia last week. See the full guide in PDF form here. The standards are a collaborative and still on-going effort that includes input from both public relations professionals and wikipedia editors (whom someone has decided to cutely call “Wikipedians”) and has been endorsed by similar organizations in Canada, Australia and the Public Relations Consultants Association, a British organization similar to the CIPR.

You can see and even participate in future collaboration on this project on their project Wiki.

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