Posts tagged as:

Public Relations

Targeting Influencers: A Case Study With Chevy Volt

March 17, 2010 · Comments

I don’t write about cars. I don’t really even write about gadgets. But I’m writing about the Chevy Volt electric car today. Why? Because the folks at Chevy are using influencer targeting as a method to get the word out about their car. No, I’m not succumbing to the power of a good pitch. The car is cool and there’s a fun video below featuring Robert Scoble and Guy Kawasaki that will show you some of that. I want to share the influencer outreach approach they’re using as an example of good PR and interaction with the social media space.

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What Bloggers Should Know About PR And Advertising

March 15, 2010

I was dumbfounded when I read a recent New York Times article about mommy bloggers that indicated a conference session topic at an event called Bloggy Bootcamp was how to let public relations firms know you don’t work for free. A few months ago, I reached out to a prominent mommy blogger on Twitter to [...]

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readMedia Makes Local Press Release Delivery Easy

March 1, 2010

Let’s get one thing straight about press releases: They are not the primary driver for good public relations. Words on paper does not a relationship make. They are, however, an important component to delivering information to those who wish to cover your organization, event or company. For most, local press releases — those sent to [...]

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Good Books On Blogging, PR, Social Media & Advertising

February 19, 2010

The inbox of books has gotten high enough that I need to review a few so I can see beyond my desk. Today’s episode of Social Media Explorer TV features four books well worth your time to read, depending upon your need and comfort level with the various topics. And the four books offered this [...]

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Postrank Makes Online Media Relations Easier With Top Blogs Lists

January 14, 2010

One of the most tedious and frustrating facets of public relations in the new media era is identifying the best blogs to add to an outreach list. Postrank made that task a bit easier when they unveiled Postrank Topics in 2009. Now you could at least get a current snapshot of the top blogs in [...]

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Understanding Natural Language Processing For Social Media Monitoring

October 23, 2009

In our explorations of social media monitoring firms, one differentiating factor between services is often the ability to parse out sentiment and tone of online conversations found about your brand. This task is performed by sophisticated computer functionality called natural language processing (NLP). It’s not the sexiest topic in the world, but it’s a very [...]

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Smart Targeting: Influencers Or Fans?

September 15, 2009

Note: The following is a guest post from Jeremy Epstein, founder and marketing navigator at Never Stop Marketing, a marketing consultancy based in Washington, D.C. It is the second in a series of guest posts from social media thinkers working in agencies and firms around the world. Perspective from the front lines, if you will. [...]

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Public Relations Pros Must Be Social Media Ready

August 10, 2009

I’ve long held the belief that public relations, as a discipline and department, should own the responsibility for social media across the spectrum of enterprise and corporations. Mind you, I don’t think social media should be crammed into a silo with PR and forgotten about, but rather, employed across the organization with PR owning the [...]

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15 Things Social Media Can Do for You Today

June 19, 2009

Social media is a bridge that gives you access to people, stories, and companies that at one time you didn’t have access to. It facilitates conversations that previously came by invitation only. It tears down walls and allows you to see and participate “behind the curtain.”
This whole thought of the “What Social Media Can Do [...]

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Redefining FriendFeed

May 18, 2009

For the longest time I have had a rather eye-rolling reaction when people mention FriendFeed. The life streaming service certainly has its merits and aggregating all of your social activity into one place is a nice function. However, using FriendFeed as your primary place of interaction constricts the number of people you can interact with [...]

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