Posts tagged as:

publicrelations

Bridging The Gap Between PR And Media

by Jason Falls · July 22, 2008

VocusJoin me tomorrow afternoon as I moderate the latest in the Vocus Webinar Series with a one-hour session entitled, “The More Things Change; Bridging The Gap Between PR And Media.” The webinar begins at 2 p.m. ET/11 a.m. PT and is free to all comers. I’ll moderate a discussion with two outstanding new media journalists — Ben Worthen of the Wall Street Journal and Colin Delany of Epolitics.com.

To register, visit http://tinyurl.com/6mj865.

Some of the topics we’ll cover include:

  • What has changed in the media landscape?
  • What makes good public relations professionals stand out?
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There Is No Perfect Pitch, Only Perfect Pitches

by Jason Falls · July 9, 2008

Public relations can stand to learn a lot from Howard Moskowitz. The legendary experimental psychologist, whose research and work is chronicled most excellently by Malcolm Gladwell in a speech at a February 2004 TED (Technology, Entertainment, Design) Conference, essentially reinvented the consumer product goods category. His revelation essentially concluded that consumers don’t know what they want and are much happier given several varieties of a product to choose from than the most popular version selected from focus groups or other research.

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Bloggers Misunderstand PR, And Vice Versa

by Jason Falls · May 23, 2008

In thinking about last week’s blogosphere outburst with another public relations blacklist, this time accompanied by a loud reaction from the PR and blogging world, it occurred to me that the root of the problem lies in a misunderstanding on both sides of the equation. Public relations folks don’t understand the old-school ways of outreach come across as spam, frustrating bloggers. But bloggers also don’t seem to recognize that most public relations folks don’t yet possess the understanding of Web 2.0 technology to cater to them ideally.

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Are Media Database Companies Complicit In PR Spamming?

by Jason Falls · May 14, 2008

NOTE: This is a joint piece, co-authored by John Cass and Jason Falls. It is cross-posted on PR Communications and SocialMediaExplorer.com.

The blogosphere has been abuzz this week here and in other places about Gina Trapani’s PR Spammers wiki and the blacklisting of public relations professionals and firms. As the discussions have progressed, we have seen the issue of media database companies and their research practices come into question.

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