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Integrating Print Signage and Social Media to Extend Your Marketing Reach

by · August 19, 2014

Now is a better time than ever to use a combination of both print marketing materials and social media tactics in a glorious cycle of promotion that gets all of your great content seen. While social media is king of communication and customer engagement these days, its ubiquitous presence is making print advertising more and more of a nostalgic novelty. In a world of things digital, our brains respond to advertising that is tangible and demands to be seen.

But how do you make your signage and social media accounts the perfect tag-team? There’s more to the strategy than tacking an array of social media icons onto your printed advertisements. Your content must interact coherently across all channels to advance your overall image and message.

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Mobile Marketing: The Challenges, Opportunities And Future

by · January 23, 2012

We’ve heard for a year or two now that mobile marketing is next. Friends, mobile marketing is now. And brands are struggling to get their heads wrapped around it. From QR codes to Near Field Communications to SMS to location-based services, there’s an almost unlimited world of possibility out there for brands to go mobile, but little understanding from brands as to how.

That’s precisely why Tim Hayden of 44 Doors will be speaking at Explore Dallas-Fort Worth on Feb. 17 and why I also caught up with him recently to share some insights with all of you on the world of mobile marketing, engagement and how social media plays into it all.

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How much does business transformation cost?

by · July 28, 2011

If you’ve ever worked with a freelancer or consultant before, or conducted a review to select an agency, this question probably permeated the room like the cloying, flowery-sweet perfume your Aunt Beatrice bathes in: How much will it cost?

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Five Social Media Trends for 2011

by · November 16, 2010

Where is social media headed? What is important to learn about now so that we feel like we’re “in the know” six months down the road?  Although everyone and their uncle is doing or will be doing 2011 prognostication pieces, I’m jumping into the fray and offering my own predictions and a bit of analysis on where we’re headed as we close out the final six weeks of 2010.

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