Agile marketing is one of the many buzzwords du jour. As social media and mobile take a larger piece of the consumer mindshare, it is important to take a real time approach to marketing. Developing tools, practices and models that support an agile marketing structure is a huge change for most. It is scary; much like social media was a few years’ back. Being agile entails developing a careful, thoughtful plan, which as marketers, we are really good at. Once we have a plan, we need to make sure everyone knows what kinds of content to create, as well as when and how to react and then (scary part!) trusting your team to execute on it.