As a lifelong book lover (and recent self-published author), I was taken aback by Amazon’s recent announcement that they are buying social reading website Goodreads. Although not for the ridiculous One Billion Dollars that Bloomberg posited (cue pinky-to-mouth Dr. Evil pose.)
I love Goodreads. I love Amazon. I’m just not sure that as a consumer and producer of books, I love the two being in a state of peanut-butter-and-chocolate, Reese’s Cup togetherness.
However, as a professional who provides content strategy at an ecommerce company, I have to set aside my personal quibbles and look at this move from a business perspective. From that point-of-view, there are some interesting implications.