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E-Commerce Content Strategy and Amazon’s Goodreads Purchase

by · April 5, 2013

As a lifelong book lover (and recent self-published author), I was taken aback by Amazon’s recent announcement that they are buying social reading website Goodreads. Although not for the ridiculous One Billion Dollars that Bloomberg posited (cue pinky-to-mouth Dr. Evil pose.)

I love Goodreads. I love Amazon. I’m just not sure that as a consumer and producer of books, I love the two being in a state of peanut-butter-and-chocolate, Reese’s Cup togetherness.

However, as a professional who provides content strategy at an ecommerce company, I have to set aside my personal quibbles and look at this move from a business perspective. From that point-of-view, there are some interesting implications.


What Facebook’s Graph Search Means For Marketers

by · January 16, 2013

Facebook announced Tuesday it will be slowly rolling out Graph Search, a handy search mechanism to help you find more relevant information from your social graph on Facebook. So instead of going to Google and searching for a Chinese restaurant in Louisville, you could go to Facebook and search for a Chinese restaurant in Louisville my friends recommend.

Google presents you with prioritized results based on its determination of relevance. These factors include website traffic, inbound links, recentness of page and so on.  While Google’s social search features sometimes appear and give you additional information like whether or not someone in your social network has given a particular result a +1 on Google+, for many social search features have not proved useful or even present.