Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.
If you’ve been studying social media, or even half paying attention to it, for the last few years, you’ve heard some truisms proffered that are scary to most business people. One of the most recited is that in order to be successful in social media you must face the fact you no longer have control. But it’s hard to find good examples of companies that have accepted that fact, embraced it and starting winning customers like gang busters.
Enter Eric Brown.
- Eric Brown. Image by urbaneapts via Flickr
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