Posts tagged as:

Reputation Management

Customer Service Goes Social With Groubal

by Heather Rast · February 11, 2011

There’s little question customer satisfaction and loyalty are inextricably intertwined. In our value-conscious, post-recession world, maintaining good relationships with existing customers is a business imperative for companies which hope to hold a measure of protection against price-driven competitive strategies.

We consumers may have high expectations, but we readily reward companies which hit the mark. Conversely, we often revile those which miss it.  And why not?  We’re talking about our hard-earned money here.

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14 comments

When It’s Smart To Be Stupid In Social Media

by Mark Dykeman · November 12, 2010

The professional lives under a terrible curse: they can never look stupid. Stupid is a death blow to the consultant, creative professional, marketer, or PR professional. Looking stupid ruins your credibility, loses business and gets you taken off all the lists that you want to be on. Stupid people are shunned, omitted from all the best gatherings and worst of all, they are ignored. Who would want to be stupid, especially in the “always on” public sphere of social media?

Here’s the really stupid thing about all of this, though: some people who look profoundly stupid turn out to be incredibly successful. And trust me, it’s not because of their incredible physical attributes. Well, not all of the time.

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13 comments

Brand Reputation Case Study: Network Solutions

by Jason Falls · December 8, 2008

When I started tinkering with the interwebs 10 years or so ago I, along with most others, dealt with Network Solutions for domain names. Over the years, the individual user like me never really heard much more from them. The company continued to grow and expand its offerings. When I began to approach the technology sector more regularly in my work life, I ran into them again. Instead of learning they were still the top-dog in the domain business and had done wonders to grow as a company, though, all I heard was they were front-running domains and pushing the bounds of what was accepted as ethical on the web.

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136 comments

Personal Branding And Reputation Management, The Topic And The Action

by Jason Falls · August 19, 2008

In June of this year, Crystal Peterson, Doe-Anderson‘s Sr. VP for Human Resources, and I presented a personal branding and online reputation management talk at the Louisville Advertising Federation‘s Young Professionals event. You can read about it here and see the slide show presentation here.

WFPL Logo - 89.3 FM Louisville Public RadioToday, that discussion continues and expands on WFPL, Louisville’s NPR affiliate and public radio station on the talk show, “State of Affairs.” I’ll join host Julie Kredens and two area attorneys, Jeff Calabrese and Michale Losavio, to cover the topic, “Employers, Privacy and Social Media.” I can’t imagine me and two lawyers going back and forth not being entertaining. In Louisville, you can hear us live at 11 a.m. ET/10 a.m. CT on 89.3 FM. You can also listen to the stream on WFPL’s website and access the archived podcast of the show on the site whenever you like, as well.

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8 comments

Do You Know Who Your Friends Are? Google Does.

by Jason Falls · June 19, 2008

Robert Scoble is known for befriending nearly anyone in the social media space. It’s part of his appeal. Nice guy, well-loved blog, interesting TV show, popular columnist and everyone’s cyber-friend. But what happens when friend or follower status is taken out of context?

According to Google, Robert Scoble and I are friends.

I’ve met Robert. I’m digital friends with him on several social networks like a lot of people. We have exchanged messages on Twitter a few times, but I don’t know that he would consider me a friend in the off-line context. We might be fast friends if we lived in the same area and hung out together, but the ‘Ville and the Valley are a fair bit apart.

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4 comments

Your On-Line Life Has Windows

by Jason Falls · June 5, 2008

As indicated earlier this week, Crystal Peterson and I presented Thursday night to a group of young professionals associated with the Advertising Federation of Louisville. As promised, here’s our PowerPoint presentation.



While my post from Monday stirred some interesting discussion in the comments, I want to stress that the point of the presentation was not to say that human resources pros and hiring managers are out there snooping through your Facebook photo albums and MySpace profiles looking for something for which to disqualify you from job searches. Rather, many are looking for the good — are you active in communities in your industry? Do you have a blog or comment on blogs? Have you established an expertise or at least a professional reputation online? If they find the good, it helps your chances.

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4 comments

Potential Employers Are Watching You

by Jason Falls · June 2, 2008

On Thursday of this week, Crystal Peterson, Doe-Anderson‘s senior vice-president for human resources, and I will give a talk to the Louisville Advertising Federation called, “I See Your Profile: Your Online Life Has Windows.” The talk is to illustrate to young advertising professionals that they should be participating in social media, but they should also be taking precautions to protect their personal reputation and ensure potential employers are turned off by Googling their name.

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20 comments

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