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Reputation Management

When I started tinkering with the interwebs 10 years or so ago I, along with most others, dealt with Network Solutions for domain names. Over the years, the individual user like me never really heard much more from them. The company continued to grow and expand its offerings. When I began to approach the technology sector more regularly in my work life, I ran into them again. Instead of learning they were still the top-dog in the domain business and had done wonders to grow as a company, though, all I heard was they were front-running domains and pushing the bounds of what was accepted as ethical on the web.

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Personal Branding And Reputation Management, The Topic And The Action

August 19, 2008

In June of this year, Crystal Peterson, Doe-Anderson’s Sr. VP for Human Resources, and I presented a personal branding and online reputation management talk at the Louisville Advertising Federation’s Young Professionals event. You can read about it here and see the slide show presentation here.
Today, that discussion continues and expands on WFPL, Louisville’s NPR affiliate [...]

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Do You Know Who Your Friends Are? Google Does.

June 19, 2008

Robert Scoble is known for befriending nearly anyone in the social media space. It’s part of his appeal. Nice guy, well-loved blog, interesting TV show, popular columnist and everyone’s cyber-friend. But what happens when friend or follower status is taken out of context?

I’ve met Robert. I’m digital friends with him on several social networks like [...]

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Your On-Line Life Has Windows

June 5, 2008

As indicated earlier this week, Crystal Peterson and I presented Thursday night to a group of young professionals associated with the Advertising Federation of Louisville. As promised, here’s our PowerPoint presentation.
While my post from Monday stirred some interesting discussion in the comments, I want to stress that the point of the presentation was not to [...]

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Potential Employers Are Watching You

June 2, 2008

On Thursday of this week, Crystal Peterson, Doe-Anderson’s senior vice-president for human resources, and I will give a talk to the Louisville Advertising Federation called, “I See Your Profile: Your Online Life Has Windows.” The talk is to illustrate to young advertising professionals that they should be participating in social media, but they should also [...]

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