Reputation Management
by Jim Berkowitz">Jim Berkowitz
March 29, 2013
In Part 1 on this topic I wrote about why it’s so important that businesses of every size and type get on board with online reputation management. I also discussed the importance of “listening” to what’s...read more
by Jim Berkowitz">Jim Berkowitz
February 26, 2013
I’m sure that we all understand that our business’s (as well as our personal) reputation on the web is critical to our success and ability to prosper. In the prehistoric ’80s and ’90s, businesses and...read more
by Mark Anderson">Mark Anderson
February 15, 2013
Many companies try to rank on search engines for any and every keyword. A #1 ranking on Google is not necessarily a good thing if you are ranking for terms that are not congruent with...read more
by Jason Falls">Jason Falls
January 29, 2013
Many ratings and reviews sites filter positive reviews and/or charge businesses to ensure they are posted. While it seems unethical, the good-and-bad isn't so clear cut. But there may be a better way to handle businesses and their reviews.
by Heather Rast">Heather Rast
February 11, 2011
There’s little question customer satisfaction and loyalty are inextricably intertwined. In our value-conscious, post-recession world, maintaining good relationships with existing customers is a business imperative for companies which hope to hold a measure of protection...read more
by Mark Dykeman">Mark Dykeman
November 12, 2010
The professional lives under a terrible curse: they can never look stupid. Stupid is a death blow to the consultant, creative professional, marketer, or PR professional. Looking stupid ruins your credibility, loses business and gets...read more
by Jason Falls">Jason Falls |
December 8, 2008
by Jason Falls">Jason Falls |
August 19, 2008
by Jason Falls">Jason Falls |
June 19, 2008
by Jason Falls">Jason Falls |
June 5, 2008
by Jason Falls">Jason Falls |
June 2, 2008