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The Future of Successful Business Means Scaling Empathy – Part 1 – Customer Personas

by · October 9, 2012

How many times have you heard someone profess the importance of being a more “human” business? That’s usually followed by a bevy of information about how social media is the key to that. I’d argue that social media is more the enabler. It amplifies and gives more prominence to something every business needs to implement more of to be successful. You need to understand  the importance of empathy.

em·pa·thy

[em-puh-thee]

noun

1.the intellectual identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another.

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3 Ways to Use Pinterest For Marketing Research

by · February 14, 2012

Barely over 1 month into 2012 and folks around the web have been dubbing Pinterest as this year’s social media site to watch. This propelled by the sudden growth in users and talk of how businesses have seen considerable referral traffic from the site. Brands like Whole Foods, Land’s End and Etsy have set up profiles and amassed tens of thousands of followers across their pin boards and profiles. Even our very own Jason Falls has been sharing his thoughts on Pinterest’s marketing potential.

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