Posts tagged as:

return on investment

If CMOs Are Unhappy With Digital, It’s Their Own Fault

April 21, 2009 · Comments

Jason Falls

Jason Falls

According to an article in AdWeek and a survey conducted by recruiting firm Heidrick & Struggles, chief marketing officers are unhappy with their digital strategies. H&S polled 111 senior marketing executives at firms with $1 billion or more in annual revenues to come up with the “kinda sucks” prerogative. This essentially means they polled people who are used to spending a LOT of money on advertising who think the web space under-serves.

Apples to oranges.

Apples & Oranges - They Don't Compare
Image by TheBusyBrain via Flickr
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What Is The ROI For Social Media?

October 28, 2008

Many of the sessions at PRSA International in Detroit were about social media, web-based communications strategies and the requisite question of how do we report success. Fortunately for PRSA (Public Relations Society of America), Katie Delahaye PaIt’s easy to do when you report sessions for PRSA’s blog including Katie Paine, one of the thought leaders in the public relations and social media measurement space.

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The Demise of Online Advertising Is Upon Us

September 8, 2008

I always laugh when reading media reports of announcements by analysts. In the sensationalism-driven market that is today’s journalism, lots of superlatives are used as if some numbers cruncher at J.P. Morgan is the modern day Nostradamus.
One such analyst last week lowered his prediction for the growth of online advertising spend. Imran Khan adjusted his [...]

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Impressions Of And In Social Media Measurement

August 4, 2008

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I’ve had the pleasure and honor of getting to know and working with a handful of social media measurement firms. For disclosure’s sake, Doe-Anderson presently uses Radian6 for one client as well as agency projects and my friends at Beam Global Spirits & Wine use Collective Intellect, which I have access to on [...]

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Perhaps Social Media Measurement Shouldn’t Matter

May 19, 2008

Proving value in social media is much akin to doing the same in public relations. This is precisely why so many CEOs and CMOs are hesitant to commit dollars to efforts there. When the bottom line determines every decision, much of what a company or brand should do winds up on the wrong side of [...]

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