Robert Scoble

I don’t write about cars. I don’t really even write about gadgets. But I’m writing about the Chevy Volt electric car today. Why? Because the folks at Chevy are using influencer targeting as a method to get the word out about their car. No, I’m not succumbing to the power of a good pitch. The car is cool and there’s a fun video below featuring Robert Scoble and Guy Kawasaki that will show you some of that. I want to share the influencer outreach approach they’re using as an example of good PR and interaction with the social media space.

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