Posts tagged as:

Robert Scoble

Targeting Influencers: A Case Study With Chevy Volt

by Jason Falls · March 17, 2010

I don’t write about cars. I don’t really even write about gadgets. But I’m writing about the Chevy Volt electric car today. Why? Because the folks at Chevy are using influencer targeting as a method to get the word out about their car. No, I’m not succumbing to the power of a good pitch. The car is cool and there’s a fun video below featuring Robert Scoble and Guy Kawasaki that will show you some of that. I want to share the influencer outreach approach they’re using as an example of good PR and interaction with the social media space.

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7 Ways to Avoid Being a Social Media Clone

by David Finch · May 22, 2009

David Finch

David Finch

I was sitting in a meeting a few days ago and made a statement on how it would be nice if someone could clone me and then send my clone to attend my next meeting. It seemed comical at the moment and everyone chimed in on how productive it would be if they had their own clone as well. Who wouldn’t like to have a personal clone to sit in at meetings, attend jury duty and take care of basic responsibilities? However, within the social media space it has become easier to clone someone else’s ideas and even tone than it is to use the tools at hand to become an extension of the REAL you.

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Friday Frustrations

by Jason Falls · June 27, 2008

Podcasters

Image by jdlasica via Flickr

Author’s Note: This is a rant post derived on the eve of a week-long vacation which should tell you something about my energy level and mindset. I’m not trying to offend anyone, but I needed to get some of this off my chest so I could unplug (sans Twitter, of course) most of next week and relax for a bit.

Social Media Influencers Are Not Celebrities

A-list bloggers have an awfully bad habit of blowing smoke up each other’s asses. I’m probably guilty of it, too, though I don’t consider myself an A-lister, but for chrissakes people, you’re not celebrities so stop acting like them.

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Saturday SXSW Social Media Exploration

by Jason Falls · March 8, 2008

Saturday brought forth another great day of learning, networking and fun at South by Southwest (SXSW). It started with a social media breakfast that, because of the crowded restaurant and waiting list for seats, forced me to grab three random people I didn’t know to join me at my table. The result was three new contacts in the web world and some great stories.

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