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ROI of Social Media

Using Search To Prove Social Media’s Value

January 11, 2010 · Comments

If you subscribe to the notion that social media is a discipline that is most appropriately aligned with public relations, customer service, customer relationship management and similar business channels, you probably have a hard time seeing social media’s link — pun intended — to search engine optimization. SEO probably comes across as a very scientific process, heavy on paid search strategies and with little relevance to the warm and fuzzies you get with social media.

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What Social Media Can Do For Your Business

December 28, 2009

There are still a number of business people, executives, owners and more, that have doubts about social media as a business driver. Part of that skepticism has to do with the fact the medium is quite new and participating in it requires a different approach from traditional marketing efforts. Part of it has to do [...]

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Social Media ROI? Traditional Is Still More Accepted.

August 26, 2009

The return on investment for social media marketing is not an easy thing to determine. It’s not easy to measure. It’s not easy to argue. It’s not easy to prove.

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I’ll pause while the Kool-Aid drinkers curse at the screen and jump to the comments to call me names before reading the rest of [...]

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Spiral16 Adds Unique Layers To Social Media Monitoring

August 12, 2009

Social media monitoring keeps getting more and more interesting. Not only are the existing players continually improving their wares but start-ups and under the radar players are bringing interesting features and thoughts to the marketplace.
One such company is Kansas City-based Spiral16, a two-year-old, privately funded social media monitoring service I spent some time with recently [...]

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VoxTrot Sheds Different Light On Social Media Monitoring

May 19, 2009

I caught up with my Twitter buddy Mike Troiano at the Inbound Marketing Summit in San Francisco recently. Mike is on the board at Crimson Hexagon, a web applications company in Boston that has its philosophies based on Harvard research and theories. When I asked about what they were up to, Mike told me about [...]

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