Posts tagged as:

ROI

If CMOs Are Unhappy With Digital, It’s Their Own Fault

April 21, 2009 · Comments

Jason Falls

Jason Falls

According to an article in AdWeek and a survey conducted by recruiting firm Heidrick & Struggles, chief marketing officers are unhappy with their digital strategies. H&S polled 111 senior marketing executives at firms with $1 billion or more in annual revenues to come up with the “kinda sucks” prerogative. This essentially means they polled people who are used to spending a LOT of money on advertising who think the web space under-serves.

Apples to oranges.

Apples & Oranges - They Don't Compare
Image by TheBusyBrain via Flickr
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What Is The ROI For Social Media?

October 28, 2008

Many of the sessions at PRSA International in Detroit were about social media, web-based communications strategies and the requisite question of how do we report success. Fortunately for PRSA (Public Relations Society of America), Katie Delahaye PaIt’s easy to do when you report sessions for PRSA’s blog including Katie Paine, one of the thought leaders in the public relations and social media measurement space.

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How to Be in the Right 50% of Social Media Marketing Campaigns

October 8, 2008

Yesterday, CNET reported that Adam Serner of Gartner will be presenting on social media marketing next week with the prediction that while over 75% of Fortune 1000 companies with Web sites will attempt an online social-networking campaign, 50 percent will fail.
Personally, I think he’s being a little conservative in that estimate.  If as many [...]

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The Demise of Online Advertising Is Upon Us

September 8, 2008

I always laugh when reading media reports of announcements by analysts. In the sensationalism-driven market that is today’s journalism, lots of superlatives are used as if some numbers cruncher at J.P. Morgan is the modern day Nostradamus.
One such analyst last week lowered his prediction for the growth of online advertising spend. Imran Khan adjusted his [...]

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Impressions Of And In Social Media Measurement

August 4, 2008

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I’ve had the pleasure and honor of getting to know and working with a handful of social media measurement firms. For disclosure’s sake, Doe-Anderson presently uses Radian6 for one client as well as agency projects and my friends at Beam Global Spirits & Wine use Collective Intellect, which I have access to on [...]

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Diving (Safely!) into Social Media: Determining Success or Failure

July 14, 2008

 Strap on your goggles and slap on your fins, folks. It’s time to wrap up our series on diving safely into social media with a look at examining the not-so-final results; the fruits of your efforts.
I say “not-so-final” because I truly believe that the main objective of any first effort at introducing your brand [...]

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Measuring The Value Of Social Media: Sales Techniques

October 24, 2007

Asking three basic questions of a small handful of social media measurement vendors should be an easy enough task to fulfill. Unfortunately, outreach to vendors normally means initial contact with someone in sales. And if you’ve ever encountered a salesperson that will simply give you the short answers to three basic questions, you’d be the [...]

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Measuring The Value of Social Media: SEO Starting Point

October 23, 2007

Selecting a vendor for anything can be mind-numbing. It can also be frustrating if you instigate the process with outreach asking for information. This is the first in a multi-post miniseries on selecting a measuring mechanism for my agency’s social media efforts. The process of narrowing down our choice has been an interesting microcosm of [...]

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