Does that make your blood boil a little? It sure does for me. I’ve spent my entire career as a marketer trying to prove marketing’s value to business results. To see that my “peeps” lack credibility and are viewed as not understanding business is disheartening to say the least. In the early days in my career I noticed there were two different types of companies that had a large impact on marketer credibility: sales-driven companies and market-driven companies.