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David Finch

Creating “buzz” around your product, business or event is the demand from clients to all social media marketing strategists. The common question is, can you take or produce a piece of content and make it go viral?” Can you wave your social media marketing wand and make everyone want to read it? Can you also use the same trickery and create traffic for our website?

For many, these practices are this magical event that must be forced upon the viewer or reader so that everyone will talk about “their thing.” However, buzz isn’t an event, but a reaction to a process. That process doesn’t start with a video on YouTube, but with a marketing strategy that encompasses social media and word-of-mouth marketing both online and offline.

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