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Jason Keath of Social Fresh explains 8 strategies that companies should and shouldn't take when it comes to building an effective email marketing campaign for your business.

A robot didn’t write this post. But if technology continues at the current pace, a future with bot-authored posts may not be too far off on the horizon. Depressing? Definitely. Crazy? Maybe not. Automation is...read more

If you build it, they will, well, probably go somewhere else. Your target audience probably doesn’t share the same level of enthusiasm that you have toward your new website/redesign/mobile app/digital venture. More than likely, they won’t...read more

You broke my heart. So you leave me no choice: I have to break up with you. Don’t get me wrong; it was fun while it lasted. You were always making me smile with your clever...read more

If you’ve been monitoring social media for mentions of … social media monitoring, you’ll likely have noticed more people discussing how to listen better on behalf of your brand. There are tools. There are services....read more

I logged into Feedburner late today to check on some analytics and saw a “Try out the NEW (beta) version!” link at the top. While I don’t claim to even know if this is new-new,...read more