The sales funnel has been around for as long as any of us have been in business. It is a tool that has been used to visualize everything from the sales process to marketing impact on an organization. I’m a big fan of the sales funnel. It is one of the primary visuals I’ve used to help executives understand where social media and digital marketing fit into the context of business. But the truth is, the traditional sales funnel model has been dead for years; we just haven’t come to accept it yet. So why do I still use it? Because people understand it. I know it isn’t perfect, but I look for the opportunity to create progress while we work on optimizing for perfection.