How can you possibly position the value of social media when you have experts telling you you’re an idiot for trying to measure ROI? Social media ROI has caused a lengthy debate amongst the social media speaker’s circuit. I was a late comer to the social media conversation as I really started getting serious about the business opportunities for social media in 2009. My interest was primarily fueled because I saw a huge potential for measurement standards and building ROI models. My interest was piqued when I had an employee tell me that you flat-out couldn’t measure social media because it was about relationship building.