They don’t all know it yet, but social media experts, promoters, advocates and douchebags everywhere owe brands an apology. Granted, we were well intended when this whole thing started. We thought we were doing you right. In many cases we were. But as time went on and the industry matured, some of us saw the *slight* error of our ways.
It seems that brands have been mistaken about how human they can be. They’ve been convinced, by us, that they too can earn a never-ending stream of comments and likes and re-tweets and shares and thumbs up and so on. They too can just sit and write a little Tweet or Facebook post or blog entry and, for absolutely no more money or effort have hundreds or thousands of people see, read, react, respond and refer.