Jason Falls

A new player emerged in the social media monitoring and measurement circles Wednesday as Scout Labs officially launched after almost two years of development and testing. The self-serve, web-based tool is priced for small to mid-sized business and brands, includes natural language processing techniques for sentiment and tone scoring and has its foundation in product development.

“I come from both a marketing and product background,” Jennifer Zeszut, Scout Labs CEO told me in a phone conversation Wednesday night. “My fundamental vision for this product is that I want to help companies build and sell better products.”