If you’re a digital marketer and don’t log into analytics at least weekly, shame on you. You’re missing information that can help you make better decisions, even in tasks and roles that seem pretty far removed from reporting.
Most marketers associate Google Analytics with periodic reporting of traffic. Those who are responsible for tracking revenue or media buys may look at conversions or traffic source performance. But the data in Google Analytics can help content strategists, community managers and others in a more editorial role, too.
Editor’s Note: This is a guest post by John Schulenburg, Director of SEO for Red Bricks Media.
Remember the old line “content is king”? For a long time in the SEO community we thought it was that easy. Create good content and they (traffic, social, rankings) will come. But is that still true with the rise of social, local and personalized search? What about the recent Google Panda update? Content “farming” as it’s called, was hit pretty hard by the Panda update and now companies are having to refocus their entire view of content creation as a viable SEO strategy. There’s a big case for internet marketers to take their focus away from content since there are signs that content isn’t exactly “king” anymore.
Buy the book!