Posts tagged as:

Search Engine Marketing

Why Your Business Needs A Link Building Strategy

by · January 3, 2014

Link building has got a bad reputation, it has been abused by many cowboy SEO companies for years and if it isn’t understood and implemented properly, it can result in Google penalizing your website. The rise of content as the current SEO driving force has also seen linking building fall out of the spotlight.

Link building has been an important part of SEO since the dawn of Google. It is a process which can help drive targeted traffic to your site while at the same time building your site’s authority. By establishing relevant inbound links, you’ll improve your website’s search engine ranking and help make your site known. There are countless link building strategies available, and your SEO Company should be able to target the ones which will work best for your business.

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Using Analytics to Plan Great Content

by · August 28, 2012

If you’re a digital marketer and don’t log into analytics at least weekly, shame on you. You’re missing information that can help you make better decisions, even in tasks and roles that seem pretty far removed from reporting.

Most marketers associate Google Analytics with periodic reporting of traffic. Those who are responsible for tracking revenue or media buys may look at conversions or traffic source performance. But the data in Google Analytics can help content strategists, community managers and others in a more editorial role, too.

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The Future of Content in SEO

by · October 7, 2011

Editor’s Note: This is a guest post by John Schulenburg, Director of SEO for Red Bricks Media.

Remember the old line “content is king”? For a long time in the SEO community we thought it was that easy.  Create good content and they (traffic, social, rankings) will come.  But is that still true with the rise of social, local and personalized search?  What about the recent Google Panda update?  Content “farming” as it’s called, was hit pretty hard by the Panda update and now companies are having to refocus their entire view of content creation as a viable SEO strategy.  There’s a big case for internet marketers to take their focus away from content since there are signs that content isn’t exactly “king” anymore.

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We’re All Search Marketers Now

by · October 7, 2010

As social media grows and matures, it seems pretty clear that there are a few aspects of this integrated discipline that are becoming increasingly important, yet are undeveloped skills in most social media practitioners.  One such aspect is search marketing.

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An SEO Experiment: Targeting One Keyword

by · April 9, 2010

The more I learn about search engine optimization, the more I want to experiment and play with search. I’ve begun to develop my own opinions and instincts about search as a business driver, some of which I’m sure all the SEO dorks would refute and criticize me for, but nonetheless, I’m better armed as a digital marketing strategist because I’ve taken myself to school on SEO.

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How To Write For Search Engines Without Knowing SEO

by · February 17, 2010

You want to write smarter web copy to attract better organic search engine results. You want to know how to write blog posts and website copy that is optimized and makes it easier for prospective customers to find you. You want to be a good at SEO copywriting. But the layers of technology knowledge you assume you need are intimidating. So where do you begin?

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A Peek At The Future Of Search?

by · September 23, 2009

Zakta

Zakta

In July, I told you about a new experiment in search that was refreshing. Zakta is a new search engine — I know, I know. Who in their right mind would try and compete with Google, Bing, Yahoo and so on? — but one that has some legs. I mentioned it in one of my Pitch Log Mashups but with their recent full launch, I revisited them and want to make sure you understand the implications of what they’re doing.

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How To Use Search Marketing To Lift Your Brand

by · July 30, 2008

NOTE: Today’s post is a guest entry from Ryan DeShazer of HSR Business to Business, a leading B2B firm with offices in Cincinnati, Denver and Chicago. DeShazer is one of the leading B2B search marketers in the U.S. Ryan is set to launch Digimarketer.net to blog his considerable expertise soon. In the meantime, we’re happy to have it for you.

Google Reaction B2B Executive Summit

Tomorrow I have the privilege of speaking on a panel at Google’s annual B2B Executive Summit, Reaction, entitled “Brand Lift of Search Marketing.” Ahead of that live discussion, here are my thoughts on the subject. These are best-practice recommendations to keep in mind when attempting brand-oriented campaigns or quantifying the brand impact of Search Engine Marketing (SEM) programs.

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Can Search Marketers Grow Up?

by · February 5, 2008

Michael Martinez boldly goes where search marketers have always been afraid to go in his post from Monday. “Why SEO Collective Wisdom Lacks Credibility” is a passionate, well-though essay on search marketers, what they are and what they should be. In it, Martinez questions the truth in self-proclaimed SEO experts, points out the field has too many followers and little, if any, leaders and states in a comment follow-up to the piece that, “It’s way past time the SEO community take a long, hard look at itself and started growing up.”

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