Editor’s Note: This is a guest post by John Schulenburg, Director of SEO for Red Bricks Media.

Remember the old line “content is king”? For a long time in the SEO community we thought it was that easy.  Create good content and they (traffic, social, rankings) will come.  But is that still true with the rise of social, local and personalized search?  What about the recent Google Panda update?  Content “farming” as it’s called, was hit pretty hard by the Panda update and now companies are having to refocus their entire view of content creation as a viable SEO strategy.  There’s a big case for internet marketers to take their focus away from content since there are signs that content isn’t exactly “king” anymore.