NOTE: Today’s post is a guest entry from Ryan DeShazer of HSR Business to Business, a leading B2B firm with offices in Cincinnati, Denver and Chicago. DeShazer is one of the leading B2B search marketers in the U.S. Ryan is set to launch Digimarketer.net to blog his considerable expertise soon. In the meantime, we’re happy to have it for you.
Tomorrow I have the privilege of speaking on a panel at Google’s annual B2B Executive Summit, Reaction, entitled “Brand Lift of Search Marketing.” Ahead of that live discussion, here are my thoughts on the subject. These are best-practice recommendations to keep in mind when attempting brand-oriented campaigns or quantifying the brand impact of Search Engine Marketing (SEM) programs.
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