Posts tagged as:

search engine optimization

Everything isn’t a nail.

by Kat French · January 11, 2013

“I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail.” – Abraham Maslow

In the last year, I’ve moved from a multidisciplinary web agency to a small consultancy to a huge eCommerce retailer. In each of these business environments, I’ve noticed how discipline bias can show up in different ways to reduce the effectiveness of any business’ marketing efforts.

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How to Choose a Blogging Platform

by Kat French · September 26, 2012

According to Wikipedia, the term “blog” has been around since 1999. I’ve personally been blogging since 2004. Over the years, I’ve test-driven dozens of blogging platforms, including some social network/blogging hybrids like Tumblr and Posterous. Some of the blogging solutions I’ve used in that time are still around, while some have faded into “web 2.0″ oblivion.

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What Happens Before The Click

by Kat French · September 7, 2012

Last week, we talked about a simple workflow for using Google Analytics to inform your content planning. We looked at the Content Drilldown report, and used it to reveal the gaps in your existing content, helping you plan your editorial calendar.  While looking at content performance is interesting, have you ever wondered how your content performs before the click?

  • How many web searchers see your content in search results?
  • Which keywords and content get a lot of eyeballs, but relatively few clicks?
  • What topics could you add to your editorial calendar to exploit strong search interest?
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Using Analytics to Plan Great Content

by Kat French · August 28, 2012

If you’re a digital marketer and don’t log into analytics at least weekly, shame on you. You’re missing information that can help you make better decisions, even in tasks and roles that seem pretty far removed from reporting.

Most marketers associate Google Analytics with periodic reporting of traffic. Those who are responsible for tracking revenue or media buys may look at conversions or traffic source performance. But the data in Google Analytics can help content strategists, community managers and others in a more editorial role, too.

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SoLoMo Show Ep 33: What’s New in SEO (Search Engine Optimization) and How Social Affects Your Page Rank

by Adam Helweh · August 25, 2012

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing.

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The Ultimate Guide To Ranking Well

by Jason Falls · August 15, 2012

Jump into a search engine and look for the phrase, “how to rank well in search engines.” In Google, I get 88 million results. Now look for the phrase, “how to get content seen on Facebook.” I get 5.1 billion (with a “b”) results.

Ranking well, whether it’s in a search engine or in Facebook’s mysterious Edgerank algorithm, is critical to the success of many brand’s online activities. The better you rank, the more you’re seen. The more you’re seen, the more clicks, conversions and so on. It’s not the only way you can be successful online, but it is probably the most impactful determinant of online success.

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In Defense of Lists: Why People (Secretly) Love List Posts

by Andrew Hanelly · July 10, 2012

Nothing rolls cynical eyes faster than the promise of understanding a complex issue with a quick and easy-to-read list.

And nothing will get eyes to glaze over more effectively than “yet another list post.”

“Top 10 lists are a tool of the Devil.”

“They’re usually bite-size chunks of nonsense.”

“List posts are now a big red warning for me that I’m being suckered.”

Everyone must hate list posts. Or so the echo chamber would have you think.

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Search. Social. Mobile. Optimized!

by Andrea Cook · June 29, 2012

Leading brands have matured beyond the search bar as they seek solutions to optimize their online presence. Today’s leaders are searching for solutions that reach customers and their behaviors using a more holistic approach to search, social and mobile marketing. To successfully position and grow brands online so that the investment of digital assets are reaching the level of awareness and sales necessary to compete in today’s digital era, we need to stop approaching online optimization as separate silos and consider the full life cycle of the customer’s journey.

Today’s silos include three types of optimization experts.

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Get Out of Your Own Way: 5 Excuses Marketers Use to Avoid Social Media ROI

by Nichole Kelly · February 7, 2012

You see it everywhere. Management teams and marketers desperately want to understand how social media is delivering to the bottom line. Marketers are getting tons of pressure from their management teams and are desperate for a way to prove their strategies are working. With so many chomping at the bit to get at true return on investment (ROI), how has it remained so elusive? Has social media become the marketing channel that we know we need to have, but can’t demonstrate why?

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