Michael Martinez boldly goes where search marketers have always been afraid to go in his post from Monday. “Why SEO Collective Wisdom Lacks Credibility” is a passionate, well-though essay on search marketers, what they are and what they should be. In it, Martinez questions the truth in self-proclaimed SEO experts, points out the field has too many followers and little, if any, leaders and states in a comment follow-up to the piece that, “It’s way past time the SEO community take a long, hard look at itself and started growing up.”