Posts tagged as:

search engines

Local Social Media And A FREE Social-Loco Ticket

by Adam Helweh · April 12, 2011

In late 2010, at Web 2.0 Summit Google VP of Product Management Susan Wojcicki spent just under 15 minutes presenting new services that Google had recently released (video here) to make the upcoming holiday experience a more enjoyable experience both for shoppers and advertisers. Although much of what she demoed was very interesting, the most telling bit of information was what she shared to set the stage.

Read More →
19 comments

I’m Feeling Lucky, But You’re A Different Story

by Jeff Larche · February 15, 2011

Many web redesign projects are completed without the user experience (UX) people ever talking to the analytics or social media folks. I always knew this was a bad idea, but never so much as last week. My wife and I were driving somewhere and our conversation turned to technology. When I mentioned the “I’m Feeling Lucky” button on the Google search page, she stopped me, asking “The what button?” I was flummoxed. Here was someone who teaches computing and is a loyal Google user. Yet this ubiquitous button, the yin to the “Google Search” button’s yang, was invisible to her.

Read More →
3 comments

How to Create a Frictionless User Experience for Your Website (Part 1)

by Adam Helweh · November 24, 2010

Raise your hand if you have visited a website in the last week and found yourself frustrated with the experience of searching for the information you wanted? How did that make you feel about said company? Did it ultimately find what you were searching for and think to yourself, “Are they trying to hide this stuff from me?” With their focus locked tightly on the snazzy marketing verbiage, flashy logo, and awesome three level drop down menu they might have overlooked a less tangible element of the website … the user experience.

Read More →
10 comments

Four Search Engines Marketers Should Know About

by Monica O'Brien · April 19, 2010

You’ve heard of search engine optimization on sites like Google, Bing, and now even Twitter; the question is, what’s next? Marketers in the digital age need data and content, and there are lots of innovative tools coming out to organize the vast amount of stuff that’s out there. Here are four search engines that will be making huge waves in search by 2012:

OneRiot – The Real-Time Search Engine

The Pitch: “OneRiot crawls the links people share on Twitter, Digg and other social sharing services, then indexes the content on those pages in seconds. The end result is a search experience that allows users to find the freshest, most socially-relevant content from across the realtime web.”

Read More →
87 comments

A Peek At The Future Of Search?

by Jason Falls · September 23, 2009

Zakta

Zakta

In July, I told you about a new experiment in search that was refreshing. Zakta is a new search engine — I know, I know. Who in their right mind would try and compete with Google, Bing, Yahoo and so on? — but one that has some legs. I mentioned it in one of my Pitch Log Mashups but with their recent full launch, I revisited them and want to make sure you understand the implications of what they’re doing.

Read More →
12 comments

Can Search Marketers Grow Up?

by Jason Falls · February 5, 2008

Michael Martinez boldly goes where search marketers have always been afraid to go in his post from Monday. “Why SEO Collective Wisdom Lacks Credibility” is a passionate, well-though essay on search marketers, what they are and what they should be. In it, Martinez questions the truth in self-proclaimed SEO experts, points out the field has too many followers and little, if any, leaders and states in a comment follow-up to the piece that, “It’s way past time the SEO community take a long, hard look at itself and started growing up.”

Read More →
9 comments

Subscribe to SME via email!

Close (X)

Probably the best thing you will do all day.

Select your interests