You want to write smarter web copy to attract better organic search engine results. You want to know how to write blog posts and website copy that is optimized and makes it easier for prospective customers to find you. You want to be a good at SEO copywriting. But the layers of technology knowledge you assume you need are intimidating. So where do you begin?
In July, I told you about a new experiment in search that was refreshing. Zakta is a new search engine — I know, I know. Who in their right mind would try and compete with Google, Bing, Yahoo and so on? — but one that has some legs. I mentioned it in one of my [...]
NOTE: Today’s post is a guest entry from Ryan DeShazer of HSR Business to Business, a leading B2B firm with offices in Cincinnati, Denver and Chicago. DeShazer is one of the leading B2B search marketers in the U.S. Ryan is set to launch Digimarketer.net to blog his considerable expertise soon. In the meantime, we’re happy [...]
Michael Martinez boldly goes where search marketers have always been afraid to go in his post from Monday. “Why SEO Collective Wisdom Lacks Credibility” is a passionate, well-though essay on search marketers, what they are and what they should be. In it, Martinez questions the truth in self-proclaimed SEO experts, points out the field has [...]
Tadeusz Szewczyk, a/k/a Tad Chef, has offered up an eyebrow-raising post over on Collective Thoughts. His “Top 12 Reasons To Distrust Google” post Saturday accuses the search giant of, among other things:
Supporting and implementing censorship measures in nondemocratic countries like China.
Recording and collecting all your personal and private data.
Arbitrarily “kicking out” spammy websites, even if [...]
As social media optimization continues its rise as a bona fide business objective, more and more professionals – marketers (traditional, digital and search), PR folks and even IT pros are claiming expertise and responsibility for it. Having attended a handful of seminars and conferences, it seems to me alleged social media experts are popping up [...]
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