Traditional advertising diehards practically invented the two-martini lunch, but the old saps have been shunned from today’s meaningful marketing shindigs. To get their kicks, they mostly go to bonfire parties and burn their clients’ money.
Meanwhile, us new media maniacs are partying hard on content marketing.
The cork’s been yanked. Everyone’s tipping a glass.
And what a buzz. This gloriously intoxicating content marketing cocktail, this newly discovered recipe—two parts education, one part search, one part social—with an optional splash of advertising.
Buy the book!