sentiment analysis
by Seth Grimes">Seth Grimes
July 17, 2012
Social media monitoring and research tools with natural language processing often claim 75, 85 or even 95 percent accuracy in their machine sentiment scoring. Which is baloney.
by Jason Falls">Jason Falls
April 19, 2012
In this guest post, Seth Grimes discusses the issues surrounding "sentiment" among social media users and how to address tool and measurement problems.
by Adam Helweh">Adam Helweh
January 4, 2012
Adam Helweh offers insights he gained from attending an insightful event about analyzing sentiment in online conversations.
by Heather Rast">Heather Rast
February 11, 2011
There’s little question customer satisfaction and loyalty are inextricably intertwined. In our value-conscious, post-recession world, maintaining good relationships with existing customers is a business imperative for companies which hope to hold a measure of protection...read more
by Jason Falls">Jason Falls
October 23, 2009
In our explorations of social media monitoring firms, one differentiating factor between services is often the ability to parse out sentiment and tone of online conversations found about your brand. This task is performed by...read more