Posts tagged as:

sentiment analysis

Social Media and Sentiment: 5 Takeaways from the Sentiment Analysis Symposium

by Adam Helweh · January 4, 2012

In early November you may have read the interview I did here with Seth Grimes on the Future of Sentiment Analysis. Seth provided some great insight into describing the current state of the sentiment analysis space, where it is headed and what role social media plays in the grand scheme of things. Soon after that post, I was able to attend the third annual Sentiment Analysis Symposium, founded by Seth, in San Francisco.

I understand the basics and importance of sentiment to marketing and data mining, but it was interesting to listen to many of the most passionate experts in this field discuss the nitty gritty of this growing area. Here are a few of my take aways from the event:

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Customer Service Goes Social With Groubal

by Heather Rast · February 11, 2011

There’s little question customer satisfaction and loyalty are inextricably intertwined. In our value-conscious, post-recession world, maintaining good relationships with existing customers is a business imperative for companies which hope to hold a measure of protection against price-driven competitive strategies.

We consumers may have high expectations, but we readily reward companies which hit the mark. Conversely, we often revile those which miss it.  And why not?  We’re talking about our hard-earned money here.

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Understanding Natural Language Processing For Social Media Monitoring

by Jason Falls · October 23, 2009

In our explorations of social media monitoring firms, one differentiating factor between services is often the ability to parse out sentiment and tone of online conversations found about your brand. This task is performed by sophisticated computer functionality called natural language processing (NLP). It’s not the sexiest topic in the world, but it’s a very important one for public relations professionals, marketers and brand managers to understand.

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